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Issue No. 36 -April / May 2013

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IN THIS ISSUE  
North America
   
World Travel Awards ATM
   
King Abdullah opens new Queen Alia airport terminal
   
President Obama in Petra
   
Jordan’s Tourism Horizons Continue to Expand: Istanbul-Aqaba Route
   
JTB launched a campaign on instagram inviting followers to share pictures of Jordan
   
JTB is hosting one of the top travel bloggers Gary Arndt
   

Print or Online Advertising:
  • Leisure Group Travel Magazine: Full-page four color ad, in April in USA. Full-Page ad placed with three-page spread on Jordan entitled “Discovering Jordan: Ideal for faith-based groups, this small country packs a big punch," written by Cindi Brodhecker, who participated in 2012 religious press tour. Tour Operators, Group Travel Agents, Bus Companies, Bank Travel Clubs, Churches, Group Leaders, Niche and Affinity Groups. Online ads will also promote Jordan to the Leisure Group Travel audience. Website: 15,000 internet users visit LeisureGroupTravel.com and GroupTravelDirectory.com every month. Reaching tour Operators, Group Travel Agents, Bus Companies, Bank Travel Clubs, Churches, Group Leaders, Niche and Affinity Groups. Circulation: 20,000 group travel buyers; 2/3 of audience plans international travel.
   

Exhibition or Participation in events:
  • Catalyst Conference (May 1-3) in Dallas, TX, JTBNA will sponsor and exhibit. During the conference, we will show a 60-second music video about Jordan during a plenary session, developed especially for the Christian community in North America. Important to increase awareness of Jordan as a must-see Holy Land destination among evangelical Christian consumers & leaders. Explore potential for 2014 or 2015 major Christian event (TBA) at the Baptism Site and/or Dead Sea. Estimated 3,500 will attend.
  • Associated Church Press (ACP) Convention in Indianapolis, Indiana. JTBNA will sponsor and exhibit at the annual conference of the Associated Church Press (ACP). ACP is the oldest interdenominational religious press association in North America. ACP members regularly participate in Jordan press tours and ACP outlets are primary editorial and advertising distribution channels to the religious community (mostly mainline Protestant). The ACP conference will be co-located with the Religion Communicators Council (RCC) this year, so we will receive the value-added benefit of reaching other religious communicators in the RCC network. RCC is an interfaith association of about 500 religion communicators at work in print and electronic communication, marketing and public relations. JTBNA is sponsoring the awards banquet, where we will show a video; provide an update on the 2013 press tour; hear from an ACP member who participated in a past JTBNA press tour and invite the Very Rev. Fr. Nabil D. Haddad to share a blessing with the members. Fr. Haddad is participating in one of the featured panels at the ACP-RCC gathering: Faith-Based Peacebuilding in the Social Media Age. Important to network with religious journalists and advertisers; promote Jordan religious press tours. Estimated attendance of 150-200 ACP media members.
  • AARP Life@50+: in Las Vegas NV, from May 30-June 1st. This event brings the retired audience that is over 50 in age. This market segment has the time and money to travel to Jordan. Attendance 20,000+
  • Tour and Travel Exchange: in Scottsdale, AZ, during May 30-June 2nd. This event provides a value-packed forum for Buyers and Sellers of international travel in a four day format of pre-arranged scheduled appointments and business networking opportunities which gives JTBNA the chance to facilitate more business to Jordan. Attendance 250+



For more information on any of the above activities, please contact Miss Luma Khatib – Area Marketing Manager at luma@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.