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Issue No. 36 -April / May 2013

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IN THIS ISSUE  
Spain
   
World Travel Awards ATM
   
King Abdullah opens new Queen Alia airport terminal
   
President Obama in Petra
   
Jordan’s Tourism Horizons Continue to Expand: Istanbul-Aqaba Route
   
JTB launched a campaign on instagram inviting followers to share pictures of Jordan
   
JTB is hosting one of the top travel bloggers Gary Arndt
   

Other:
  • Co-marketing with viajes el corte ingles, Advertising in leading radios and newspapers in Spain and nationwide. We will be get high coverage nationwide and collaborate with the travel agencies network “Viajes El Corte Inglés” that are a reference for the consumers. 14 ads in leading newspapers and 20 1 min. Spots in top radios.
  • Co-marketing with TUI: FAM trip, seminars and monographic in Spain and nationwide, we will train travel agents and support one of the top sellers, TUI.
  • Promotional campaign with viajes Carrefour: Advertising in leading radios, in travel agencies and malls, in Spain and nationwide. We will be able to do a high impact campaign putting in common the strengths of JTB and Viajes Carrefour, a TA network with more than 400 agencies. We will invest 50.000€ in radio advertising, in all the ads we will mention the product of Viajes Carrefour, in exchange we will be able to use their stores/tools for Jordan promotion:
    1. 70x100 cm posters in 300 agencies during 20 days
    2. 100.000 Flyers Din A4 distributed in 300 agencies
    3. 300 Display monitors
    4. 24.000 customized folders for documentation, 300 agencies
    5. Banner in website (pending of having more details)
    6. Plus customization of catalog (not exclusive Jordan), pending of definition
  • Collaboration TV3 contest “Espai Terra”: sponsorship of contest, we give the prize (1 trip for 2 people) in Cataluña. TV3 is the leading regional of Cataluña. We will have big visibility 35 mentions with images of Jordan and presence in social media. The action will last until April.
  • Religious radio campaign in Spain specialized religious radio: in Madrid-Spain, 5 interviews and 15 spots to advertize these interviews. In addition to a half page ad in their magazine. It’s a promotion using both media tools to target consumers who are interested in the religious segment in Jordan. This will take place in April during the fast season before Easter.
   

Press trips:
  • Travel writer and photographer, El Mundo en Tu Bolsillo + DDermis + Revista Actualidad Piscinas, in Spain. DDermis travel magazine: Alliance Healthcare, Hospitals, clinics, events as AECC (Spanish Cancer Asc.), pharmacies, pharmaceutical companies, among other. Touristic trip, with a special focus on hotels with a very peculiar swimming pool for example in Dead Sea as well as on some skin treatments. DDermis circulation: 33,000. Revista Actualidad Piscinas: 40,000.



For more information on any of the above activities, please contact Miss Luma Khatib – Area Marketing Manager at luma@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.