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Issue No. 36 -April / May 2013

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IN THIS ISSUE  
Levant
   
World Travel Awards ATM
   
King Abdullah opens new Queen Alia airport terminal
   
President Obama in Petra
   
Jordan’s Tourism Horizons Continue to Expand: Istanbul-Aqaba Route
   
JTB launched a campaign on instagram inviting followers to share pictures of Jordan
   
JTB is hosting one of the top travel bloggers Gary Arndt
   

Palestine

Direct printing Aduds Daily Newspaper
: April & May (21/4/2013, 28/4/2013 & 5/5/2013). Distributed in Palestine (NPA Ramallah, East Jerusalem and all over the West bank & some major cities in the 48s area). Palestinian Daily Newspaper &the ad size is (25 cm H * 13 cm W)/ colored, This will encourage Palestinian consumers travel to Jordan during the Easter Holidays. Circulation: 65,000 copies a day.
  • Al-Itehad Daily Newspaper: Arabic full page ad / coloured, distributed in (48s) area (Haifa, Acre, Um El-Fahim, Patouf, Shafa Amro, Nazareth, Jaffa, Tele Aviv & South Triangle area) on the 26th of April. This will encourage Palestinian consumers to travel to Jordan during Easter Holidays. Circulation: 10,000 copies from Sunday till Thursday & 15,000 copies on Friday.
  • Layalina Monthly magazine: Arabic double spread page coloured with two page of articles, to motivate Palestinian consumers to travel to Jordan during summer season. To be published in May to youth and families, social magazine distributed in all West Bank cities. Circulation: 8,000 copies each month.
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    Press trips:
    • Eight Journalists will be doing a press trip to be published in Palestine (Arab 48’s & NPA, Jordan and other countries. They will be covering historical and adventure sites, Christian sites, and wellness. The trip will be on May (six days/ 5 nights) & it will cover different historical, Christian locations & sites such as the Baptism site, Dead Sea, Madaba, Ajlun, Jerash castle, Ma’in, Petra, and Aqaba, then they will meet JTB officials at the end of the trip. This important to educate them ore about the country, increase their knowledge about the products and return spread awareness through their publications about the country.
       

    Lebanon

    Print or Online Advertizing
    :
    • Direct printing ad: April, Al-Hasna Magazine, double page colored ad/ Arabic magazine distributing in all of Lebanon. The Magazine appeals to a high quality of readers in Lebanon and the region and aims to encourage consumers to travel to Jordan during the month of April/ Easter Holidays and school spring holiday.
    • Plastik Magazine: Full page colored ad in the English language in May. Distributed in more than 50 cities (London, Paris, New York, Los Angeles, Tokyo, Madrid, Milano Napoli, Lyon etc..) The magazine appeals to a high quality of readers in Lebanon and the region and aims to encourage consumers to travel to Jordan during the summers season. Circulation: 15,000 copies 2 a month.
    • Direct online campaign: Lebanon E guide Website (www.lebanonEguide.com) in April and May 2013. Distributed to pioneers in Online Tourism Business in Lebanon. Online campaign (Banners, instagram channel, photo album, mini website). Dedicated mini website about Jordan in LebanonEguide.com website including 6 subsections about Jordan ex. Category: History in Jordan and each & each category will contain text up to 2000 words about history in Jordan, A gold membership for “Jordan Tourism Board” containing information about the JTB including introductory paragraph, phone numbers, address, Fax numbers, website, E-mail Address photo Albums Page about Jordan (up to 6 free albums)), The campaign will division as :
      1. From Monday April 15, 2013 - To April 30, 2013 (2 Weeks). Advertising Overlay on LebanonEguide.com homepage.
      2. From Friday May 10, 2013 - To May 30, 2013 (3 Weeks). Advertising Banner on the main page of lebanonEguide.com size (729x90) pixels or (300x250) pixels.
      3. Instagram Channel For Jordan Tourism Board (3 months). Creation of Instagram Channel for Jordan Tourism Board.
      Update 30 special Instagram Effects Photos about Jordan on the Channel. The average of visitor are (130,000) per day and the visitors come from over 85 countries.
       

    Press trips:
    • Eight journalists: (Travel writer/ photographer/ blogger/ editor/ reporter/ further writer and broadcaster, freelancer etc…) published in Lebanon and other countries. Covering historical and adventure sites, Christian sites, and wellness. The trip will be on May (six days /five nights) & it will cover different Historical, Christian locations & sites such as Baptism, Dead Sea, Madaba, Ajlun, Jarash Castel , Maen, Petra , as well as Aqaba, Then they will meet JTB officials at the end of the trip. Important to increase Lebanese consumers knowledge about the Jordanian touristic sites & locations (Historical & Adventure sites, Christian sites, Wellness).



    For more information on any of the above activities, please contact Mr. Sami Harfoushi - Area Marketing Manager at sami.h@visitjordan.com.
       
       
    MARKETING ACTIVITIESS
    For information on planned marketing activities for each of our source markets, please select a country from the list below.w.