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Issue No. 37 -June / July 2013

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Jordan Tourism Board organized a road show in Far East
Jordan Tourism Board launches its new website
We went to the Jordan Museum! – A review By Sarah Crosswell
Zara Investment Holding Celebrates the Opening of "Saltos Hotel"
Ecotourism comes to Petra – inauguration of the first three camps
Royal Wings to operate weekly charter flights from three East European countries

Online Advertising:
  • Online advertising campaign: In June, rich media linking to www.visitjordan.com will be posted on several top travel and lifestyle-related channels in The Netherlands and Belgium

Print Advertising:
  • Trade Coop with Fox: educational workshop in Fox Theatre on June 25th for 50 agents. JTB will provide brochures and a giftbag containing Jordan Sea Salt for each participant
  • Trade Coop with KRAS: ongoing, large print media campaign in all major Dutch daily newspapers

  • Monthly press releases: Write, issue and track press releases in BENELUX, to keep Jordan ‘Top of mind’ in the Benelux market. JTB Benelux writes and issues monthly press releases to be sent to a wide media list as well as the trade press contacts. Topic of press release depends on what’s happening at that moment.
  • Social Media Releases: Releases via social media JTB Benelux Facebook page, TMC Twitter and BLOG. To keep Jordan ‘ Top of mind’ in the Benelux market and create followers: communicate, share and connect. JTB Benelux: social media online monitoring.
  • Trade Newsletter: Write and issue trade newsletters. To keep Jordan ‘Top of mind’ in the Benelux trade market. JTB Benelux writes and issues trade newsletters to be sent to a wide trade list as well as the trade press contacts.

For more information on any of the above activities, please contact Miss. Sireen Awwad - Area Marketing Manager at sireen@visitjordan.com.
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.