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Issue No. 37 -June / July 2013

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IN THIS ISSUE  
France
   
Jordan Tourism Board organized a road show in Far East
   
Jordan Tourism Board launches its new website
   
We went to the Jordan Museum! – A review By Sarah Crosswell
   
Zara Investment Holding Celebrates the Opening of "Saltos Hotel"
   
Ecotourism comes to Petra – inauguration of the first three camps
   
Royal Wings to operate weekly charter flights from three East European countries
   

Other:
  • Travel Agencies training sessions: JTB in partnership with key partner tour operators, this BtoB promotion activity will train Travel Agents about our destination. The training will regard direct contact with costumers and their clear, precise and consistent delivery of information about the destination, will provide updated information on Jordan and service for Agents, will reassure Agents (and thus, consumers) on the safety in Jordan, and will remotivate Agents to sell Jordan (rather than equivalent destinations).
  • Coop with nice TO Photographes du Monde: BtoC promotion via various promotional actions implemented in partnership with niche TO Photographes due Monde for the launch of the new Jordan product. This photography-based travel segment will create a “buzz” on the launch of the Jordan product (towards tourism trade and the photography-based travel clientele), and communicate towards this niche segment to be considered an ideal photo trip destination. Communication includes clients e-newsletter, targeted mailing, advertising, PR communication, etc. Activities will be launched through semester 2 to guarantee continuous communication and promotion towards the niche.
  • JTB Sales calls mission: BtoB promotion throughout Paris and country-wide in the end of June and very early July. Regular sales calls and contacts with our partners aim at strengthening relationships and communication, as well as identifying potential marketing partnerships and support needs from the JTB.
  • E-Newsletter for the Religious segment: As a valuable niche market, we are to approach the French religious segment from various perspectives. An e-newsletter to religion-based BtoC data base will be sent country-wide in the end of June to promote Jordan’s religious heritage.



For more information on any of the above activities, please contact Mr. Ahmad Al Hadid - Regional Marketing Manager at ahmad.alhadid@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.