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Issue No. 37 -June / July 2013

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IN THIS ISSUE  
India
   
Jordan Tourism Board organized a road show in Far East
   
Jordan Tourism Board launches its new website
   
We went to the Jordan Museum! – A review By Sarah Crosswell
   
Zara Investment Holding Celebrates the Opening of "Saltos Hotel"
   
Ecotourism comes to Petra – inauguration of the first three camps
   
Royal Wings to operate weekly charter flights from three East European countries
   

Coop Marketing:
  • June: JTB India plans to organize a coop marketing campaign with Cox & Kings. The campaign will use print, online marketing and E-mailers as marketing channels to promote the leisure packages and itineraries.
   

Trade Activities:
  • Print Advertisement, June and July: JTB India will be organizing media advertisement in Travel Span, Aviation Herald & Express Travel World. The ads will be used to showcase MICE, Shopping & Adventure of Jordan. The target audience is the travel and trade fraternity, bureaucrats, senior government officers, professional seeking travel related news and tips, etc.
  • Jordan Academy Specialist Program: June and July, JTB India will be organizing media advertisement in India Tourism Review and Travel Biz Monitor. The ads will be used to invite agents to become Jordan Specialists, with a chance to travel to Jordan if they complete the program any time between May – November 2013.
  • Newsletter: June and July, JTB India will release two newsletters monthly across India to the travel agents, wedding planners, corporate decision makers, event planners and incentive agents. The newsletters will not only provide information on Jordan, but also the events, new developments, festivals, announcements, promotions, etc.
   

Consumer Marketing:
  • Social Media: June and July, JTB India will be working on Facebook Fan Page: ‘Visit Jordan India Office’ to increase the visibility of Jordan as a tourist destination, matching set to various travel segments. The Fan Page will be regularly updated to ensure that the latest information is always available to the subscribers. Facebook promotion will be conducted to ensure the Fan Page gets a greater number of likes and targets the accurate segment of consumers.
  • Print Advertisement: June and July, JTB India will be organizing media advertisement in Outlook Traveller. The ad will be used to showcase Adventure sector of Jordan. The target audience are the elite urban men and women with the propensity to spend on luxury lifestyle.
   

Press trips:
  • JTB India will be organizing Religious FAM trip in June. The journalists have been handpicked based on their experience and the market value of the publications. The trip will allow the journalist to have personal experience about the Jordan and cover Biblical influence in their respective publications to enhance Jordan brand value as a Holy Land.
   

FAM trips:
  • JTB India will be organizing a trade FAM trip for agents in July. The potential agents will be handpicked from various cities to ensure Jordan gets higher presence at Pan India level.
   

Other:
  • Press Release: June and July, JTB India will disseminate one Press Release monthly along with related high resolution images to the journalists from print, digital and electronic media across the country. The topics of the releases will focus on various offerings of Jordan.



For more information on any of the above activities, please contact Mr. Sami Harfoushi - Area Marketing Manager at sami.h@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.