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Issue No. 37 -June / July 2013

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IN THIS ISSUE  
Russia
   
Jordan Tourism Board organized a road show in Far East
   
Jordan Tourism Board launches its new website
   
We went to the Jordan Museum! – A review By Sarah Crosswell
   
Zara Investment Holding Celebrates the Opening of "Saltos Hotel"
   
Ecotourism comes to Petra – inauguration of the first three camps
   
Royal Wings to operate weekly charter flights from three East European countries
   

Online Advertising:
  • Banner: June and July, The campaign includes JTB banner placement and news publications at different pages of web portals: Turist.rbc.ru., Gismeteo.ru, Travel.mail.ru, Tophotels.ru, Tourprom.ru, TurProfi.ru, 100dorog.ru, traveldaily.ru, Ratanews.ru Turist.rbc.ru. Banner advertising on most popular travel portals (travel.mail.ru – “tourist” part of the national email provider, gismeteo.ru – premier weather portal, turist.rbc.ru – first business/news portal with travel section, tophotels.ru is the leading hotel site, the rest is b2b portals). Jordan promotion as an attractive travel destination for new customers, tour operators and travel agents (campaign aimed for both b2c and b2b on popular portals). Estimated 21,600 clicks.
  • Tourdom.ru, section ‘Competitions/Trainings’: Organization of a contest (quiz) about Jordan, a B2B activity with 900 expected participants. A one month campaign in June targeting TOs and TAs all over Russia. Participants will be Middle East managers from TOs and TAs who actively interact with clients.
  • E-marketing Newsletters: June and July, JTB newsletters will be mailed regularly to travel trade, media and registered consumers on different topics (about historical and biblical places of Jordan, medical tourism, leisure, SPA, etc). This regular activity is aimed at distribution of Jordan destination news and announcements to the market and potential Clients (through the whole database of TO and TA as well as representatives of large companies) for creation of strong and positive country image and stimulation of the interest to the Kingdom.
  • VisitJordan Academy E-Mailings: June and July, Russian-language version of VisitJordan Academy online training program is waiting for tour operators and travel agencies. The purpose of the activity is to expand the sales network on destination by attracting new agents in Russia. The activity is aimed at involvement of travel agents into the Academy in order to improve their knowledge of the destination and stimulate sales volume during the year.
  • Press Releases: Regular distribution through June and July, allowing a direct hit on the target audience to guarantee increase awareness about Jordan. Press releases can help JTB get reach and publicity on the web across search engines, blogs, and websites. It's important to integrate news release distribution into ongoing JTB marketing activities. The activity is aimed at increasing Jordan awareness among target audience and providing strong share of the country at most popular and cited media resources.
   

Other:
  • Market research: June and July, Seasonal monitoring of market demand in Moscow and regions. Participants will be tour operators and travel agents.
  • “Jordan Invites” business breakfasts: business breakfasts to be held in Oriental restaurant in Moscow with presentation facilities. Attendees will be the top TOs. The goal is to support global sales of the destination in low and middle season and preparation for the high season. Such a scheme will provide new tour operations with confidence in the financial attractiveness of Jordan destination. Business breakfasts provide an excellent opportunity to network with fellow professionals from Moscow.
  • MITF summer travel fair: A presentation on May 19th at which JTB will have an individual presentation in conference venue for customers and travel agents planning to work with Jordan (40 minutes).
  • Seminar “How to sell Jordanian Product”: On May 23rd in St. Petersburg, the event will be held at conference venue Corinthia Nevsky Palace 5*. The activity is aimed at increasing Jordan awareness among travel trade audience and supporting the interest in Jordanian tour product, as well an introduction of direct flight opportunities from St. Petersburg to Aqaba and Amman. There were no similar activities here last year. This is a way to spread “good news” about Jordan, and to introduce updated news about hotels, sites, flights and visas.
  • Business meetings: On May 24th in St. Petersburg, JTB will have 5 face-to-face meetings with top local tour operators from St. Petersburg. During the meetings we will discuss further ways to promote Jordan and learn personal requirements and advice from market makers. Jordan tourism board has no selected operators in St. Petersburg, except mono operator Tyche tours (local office) and Pegas Touristic, operating seasonal charter to Aqaba. The St. Petersburg audience is well-educated and the demand for Jordan is high. We need more operators offering Jordan as unique destination all the year round.



For more information on any of the above activities, please contact Mr. Ahmad Kraishan - Area Marketing Manager at Ahmad.K@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.