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Issue No. 37 -June / July 2013

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Jordan Tourism Board organized a road show in Far East
Jordan Tourism Board launches its new website
We went to the Jordan Museum! – A review By Sarah Crosswell
Zara Investment Holding Celebrates the Opening of "Saltos Hotel"
Ecotourism comes to Petra – inauguration of the first three camps
Royal Wings to operate weekly charter flights from three East European countries

Print Advertising:
  • June 25th, ½ page ad in El Mundo Viajes, a national newspaper in Spain. The ad will be placed as a monthly travel supplement in this daily general information newspaper. Newspaper circulation is 233,101 and readership is 1,181,000.
  • June 27th, ½ page ad in El Periodico in the Destinos section. The ad will be placed as a monthly travel supplement in this daily general information newspaper of Cataluña. Newspaper circulation is 110,000 and readership is 613,000.

Outdoor Advertising:
  • Banner + video banner: June and July, a video and banner ad will be posted in online newspapers (El Mundo, El País, La Vanguardia), also in mobile version, and financial newspapers (Expansión, El Economista), lifestyle, luxury, female sites and Youtube. These are premium sites with economical content, sports, news, etc. where there is more affinity with our target by age and economic status. This campaign will create 3,310,000 impressions.

Other Advertising:
  • Promotional Campaign with Viajes Carrefour: A nation-wide campaign of advertising in leading radios, at travel agencies and malls. An investment of 50.000€ in radio advertising will provide Jordan promotion with 70 x 100 cm posters in 300 agencies during 20 days, 100.000 Din A4 flyers distributed in 300 agencies, 300 display monitors, 24.000 customized folders for documentation in 300 agencies, a banner in website (pending more details), plus customization of catalogue (not exclusively Jordan), pending of definition. All ads will contain mention of the product Viajes Carrefour.

Press trips:
  • Travel writer and photographer: Visit from June 9th-13th, covering historical places such as Petra, Madaba, Mounto Nebo, Dead Sea, etc. This will produce a feature in the main historical, cultural and religious magazine, Historia Y Vida. Circulation is 74,745.
  • Group Press Trip: A travel writer and photographer trip will occur from May 28th to June 2nd, covering historical places such as Petra, Madaba, Mounto Nebo, Dead Sea, etc. Coverage will include travel media, newspaper and travel supplement of one of the main newspapers in Spain. This will publish in 20 Minutos newspaper (1,900,000 in circulation), Cinco Días (58,000 in circulation), ABC Viajes (660,000 in circulation), Ku Viajes (100,000 unique visitors) and Los Viajeros (1,758,428 in audience).
  • Two travel reporters and a camera, June 2nd-7th: Covering Jordan gastronomy: markets, restaurants, local and Bedouin food, etc. This coverage will be published in Canal Cocina – Escapados con Gusto, with 9.6 million in circulation.
  • Celebrity trip (Úrsula Corberó, plus photographer)): Covering historical places such as Petra, Little Petra, Jerash etc. to be covered in Woman Magazine, a lifestyle magazine. Circulation is 211,778.

For more information on any of the above activities, please contact Miss Luma Khatib – Area Marketing Manager r at luma@visitjordan.com.
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.