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Issue No. 37 -June / July 2013

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Jordan Tourism Board organized a road show in Far East
Jordan Tourism Board launches its new website
We went to the Jordan Museum! – A review By Sarah Crosswell
Zara Investment Holding Celebrates the Opening of "Saltos Hotel"
Ecotourism comes to Petra – inauguration of the first three camps
Royal Wings to operate weekly charter flights from three East European countries

Online Advertising:
  • Tourdom.ua, section “Competitions”: Contests for the best knowledge of Jordan, with leading b2b portal www.tourdom.ua, with an expected 200-450 participants. The contest contains 3 levels with 35 questions about Jordan for Russian-speaking tour professionals. This one month campaign in June will target TOs and TAs in Kiev and region, Donetsk and region, Kharkov and region, Odessa and region, and Dnepropetrovsk and region. Participants will be Middle East managers from ТОs and TAs who actively interact with clients.

Print Advertising:
  • ‘Edem v otpusk’ magazine [B2C]: A 1-page spread in the June issue, ½ article + ½ of image advertising. ‘Edem v otpusk’ is a weekly travel catalogue, quite popular and widely distributed among the audience with high incomes. The audience is individuals with high level of education and active lifestyle, people who prefer goods and services of high quality and are interested in travelling. Distribution is free in business and trade centers, supermarkets, offices of airline companies, restaurants, touristic exhibitions, etc. Circulation will be 20,000 copies.

  • Jordanian Summer Travel Trade Week: In July, travel trade media, tour operators, and travel agents will be offered business breakfasts in Kiev, presentations in a luxury hotel in Odessa, and sales calls in both cities. This activity is aimed at increasing Jordan awareness among travel trade audiences and support interest of Jordanian tour product. Kiev and Odessa are key “cultured” cities in Ukraine, and both have great potential for sightseeing and individual tourism. This event is great supplement for September road-show , and JTB covers 90% of Ukrainian market by both activities.

FAM Trip:
  • In June, a group of the leading Ukrainian tour operators will visit all important touristic places of Jordan. The objective of the trip is to present Jordan as a standalone destination and country of choice that offers unique experiences for any taste and budget.

For more information on any of the above activities, please contact Mr. Ahmad Kreishan - Area Marketing Manager at Ahmad.K@visitjordan.com.
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.