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Issue No. 37 -June / July 2013

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IN THIS ISSUE  
Levant
   
Jordan Tourism Board organized a road show in Far East
   
Jordan Tourism Board launches its new website
   
We went to the Jordan Museum! – A review By Sarah Crosswell
   
Zara Investment Holding Celebrates the Opening of "Saltos Hotel"
   
Ecotourism comes to Petra – inauguration of the first three camps
   
Royal Wings to operate weekly charter flights from three East European countries
   

Lebanon

Print Advertising: 
  • Printing Campaign: Arabic, double page colored image ad in the June issue of Al-Hansa Montly Magazine, distributed all over Lebanon and Arabic Countries. This will encourage consumers travel to Jordan during summer season. The Magazine has high quality of readers, who are living inside & outside Lebanon (Middle East and Global), with 16,000 copies circulated monthly.
  • Printing Campaign: Double spread page colored ad plus two pages reportage with the JTB General Director Dr. Abbed Razaq Arabiat in Al-Hadeel Magazine (June, Issue 96). Distributes in more than (20) cities all over the world (Lebanon KSA, Syria, Jordan, U.A.E, Kuwait, Bahrain, Sultanate of Oman, Qatar, Egypt, Cyprus, London, Europe, Tunis, Athena, etc.) with 40,000 copies in circulation. This will encourage the consumers to travel to Jordan during the summer season.
   

Online Advertising:
  • Direct Online Campaign: Banners, photo album, mini-website. Campaign from June 15th-30th. Dedicated mini-website about Jordan within LebanonEguide.com website including six subsections about history of Jordan (each category will contain up to 2000 words text about history of Jordan). A gold membership for “Jordan Tourism Board” containing information's about the JTB activities and events, including introductory paragraph, phone numbers, address, Fax numbers, website, email address and photo Albums Page about Jordan (up to 6 free albums). Advertising banner on the main page of LebanonEguide.com (size 300x250pix). 130,000 average daily visitors from over 85 countries, 38% tourists.
   

Coop Marketing Campaign:
  • Coop Marketing Campaign: June, marketing campaign with Tania Tours for Summer Season. The campaign will use outdoor, e-mailing & SMs marketing channels. Cooperating with active tour operator will encourage their customers to visit Jordan, and raises their interest, knowledge and awareness about its touristic capabilities.
   

Other:
  • Direct Radio Campaign: MP3 Radio campaign with Radio Rotana Delta, to encourage Lebanese consumers to travel to Jordan during summer seasons & Eid Fitter holiday. The ads will be for (9) days, and the spot will be (8) times /day for total (72) spots during July, the radio frequency (102 FM) & website (www.radiorotanadelta.com).
  • Indoor Campaign: The campaign cover four malls that are located in Beirut & Saida city in the south, it will include (Escalators central 8 side in Le-Mall Dbayeh) & (Network Scrolers 2m2 Backlits Sign "120*180 Cm", 33 faces in total), the Scrolers network picture moves every (5) Sec. Distributed in ABC Achrafieh (13) faces, (10) faces in Le-Mall Saida , (10) faces in Saida Mall. The campaign will be during the month of June, and will increase the awareness of Lebanese consumers about Jordan touristic destinations and to encourage them to visit Jordan during the summer season.
  • Trade Education & Training: Training course and lectures for trade to increase the awareness and knowledge about tourism in Jordan, and encourage the Trade to sell Jordan. Present training courses & lectures for Trade in Beirut during the sales calls, and providing the Trade with JTB printing materials.
  • Sales Calls: Sales calls will develop the communication via visiting all the above mentioned colleagues and the training sessions during month of July. This will develop and maintain the relation with the Lebanese Trade, media, religious leaders, unions and associations.
   

Palestine

Print Advertising:
  • Direct Printing Ad: Arabic double spread, colored with two pages of article in the June issue of Layalina Monthly Magazine. With 8,000 copies in circulation each month, this will encourage Palestinian consumers travel to Jordan during summer season.
   

Coop Marketing Campaign:
  • May 16th – June 6th: Marketing campaign with Nativity Tours & Tourism –Bethlehem for the occasions summer season and Jarash Festival (2013). The campaign will be Online (Banner & Facebook Ads) & radio Ads at Radio Bethlehem (2000). Cooperating with active tour operator will encourage their customers to visit Jordan, and raises their interest, knowledge and awareness about its touristic capabilities.
   

Other:
  • Outdoor Campaign: Billboards and LED along NPA and 48’s Road. The billboards are located in distinctive areas of (NPA), to impress the Palestinian consumers and to increase their awareness about Jordan touristic destinations, which will encourage them to visit Jordan during summer season. This will increase interest, knowledge and awareness for the Palestinian consumers about the touristic and historical sites in Jordan.
  • Direct Radio Campaign: Ads on - Radio Ajyal , Frequency (0.33), the number one radio station in Palestine. The ads will be for (14) days ,and the spot will be (8) times /day for total (112) spots during month of July. This will encourage Palestinian consumers travel to Jordan during summer season & Eid Fitter holiday.
  • Sales Calls: Sales calls in the NPA and Arab (48) Area will maintain the communication via visiting all the above mentioned colleagues and arranging for training sessions during month of June. To develop and maintain the relations with the Palestinian Trade, media, religious leaders, unions and associations.
  • Trade Education & Training: Present training courses and lectures about how to sell Jordan as a touristic destination and encourage consumers to visit it. These courses are presented to the trade at (48s) area & (NPA) during the sales calls, and JTB printing materials are provided. This is to increase the awareness and knowledge of the sales staff of the TAs & TOs about tourism in Jordan and inform them of how and why to sell Jordan.



For more information on any of the above activities, please contact Mr. Sami Harfoushi - Area Marketing Manager at sami.h@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.