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Issue No. 39 -August / November 2013

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IN THIS ISSUE  
Brazil
   
Jordan to tap into food and family market
   
Jordan’s 2013 tourism revenue expected to double
   
Two Jordan Mövenpick resorts receive “Readers' Choice” recognition from Condé Nast Traveler
   
Royal Jordanian And Oman Air Enter Free Sale Codeshare Agreement
   
Tourism board promotes Jordan in France
   
JTB's twitter account has been verified
   

 


Print Advertising:
  • Full page destination ad, coop Raidoho Tour Operator highlighting Petra and Raidho’s packages will be published in Viajer Pelo Mundo from September till November.

 

  • A 26 x 13.6 cm ad at the most popular Newspaper in Sao Paulo state, focusing on and had a highlight on FASCINATING JORDAN, showing a little bit of Petra, Dead Sea and wadi rum will be published in Folha de Sao Paolo Newspaper. Coop with FLYTOUR.

 

  • There were 2 pages in The Travel Explorer Magazine by Teresa Perez in the first week of November. It was dedicated to Jordan, one mentioning Wadi Rum desert and another focusing on the Dead Sea Resorts and Spas.

 

  • National Geographic published a full page ad about the destination, highlighting Jordan as a cultural destination. This was a coop campaign with Nascimento. Circulation: 63.820, with 607.751 readers.

 


Online Advertising:
 
  • Jordan Online Banner in November in www.terra.com.br circulating to 8.295.000 views. It will be a rectangular Banner with 300x250. This is a coop campaign with Raidho.

 

  • FLYTOUR TV will display a 15 inch ad about Jordan in October-November published from Brazil. Type of coverage is regional / Sao Paulo state, Rio de Janeiro state, Belo Horizonte. This ad will appear in 56 monitors in different stores from FLYTOUR around sao Paulo, Rio de Jnaeiro and Belo Horizonte.
 

Other:
  • MGM training (Curitba and rio) / soft travel (Jordan, duba and Etihad) – Other trainings give in October. The location of the even is in Sao Paulo, Curitba and Rio de Janeiro. All trainings set were given to main TOs and it was their first Jordan Training. Soft Travel had a combination with Dubai destination and Etihad, each one having a 1 hour training session. Travel agents and operations with an average of 30 people per session. Each one had an 45 minute – an hour presentation and JTB academy was introduced.
     
  • Riachuelo Summer / Spring Jordan Collection. A national campaign to publish Jordan in the media as a beautiful and exotic destination. Riachuelo Catalogue will include editorial content on Jordan, mentioning Jordan as a country for the shoot as well as having the collection name as “Jordan”. An explanation of Jordan will be placed in the Catalogue (to be approved by Jordan Tourism Board before the printing). Each partner, including Jordan Tourism board, will have their website on it/logo as well as a brief explanation of its services. Places of each shooting will be mentioned on the bottom of the page or in the back cover of the Catalogue. 1) Riachuelo Making-off Video and teasers (2,500,000 + followers on social media + 25,000,000 visitors/month on their stores) will include images/credits on all partners as well as explaining about Jordan as a destination and why the location was chosen (it can be places in the video as text). 2) Riachuelo Website – The theme of the site for the entire campaign (3 months) will be Jordan. There will be a hotsite with a mini guide on Jordan – where to stay, where to eat, how to get there, general tourism information. Credits will be given to all the partners. 3)Blog - http://www.riachuelo.com.br/estacao It will have to mention Jordan giving tips to getting around, partners information, general     culture information and all information sent by Interamerican Network Press, during all Campaign (at least one post every 2 days). 4) Facebook - http://www.facebook.com/lojas.riachuelo It will have to mention Jordan giving tips to getting around, partners information and their names, pictures posted with mention of the exact place, partner picture posted with mention of their Company Name and all information requested to be posted via Interamerican Network and Jordan Tourism Board. Videos to be posted and have to be available through all campaign. It will also have to ask fans to “like” Jordan Tourism Board Facebook page. It will be posted at least one (1) post / picture a day, during the Campaign. 6) Twitter - http://twitter.com/riachuelo It will have to mention Jordan and partners with links directing the reader to their websites (#). It will last the whole campaign and needs to have at least five (5) posts a day (pictures and/or videos – linking with Blog). 7) Instagram - http://statigr.am/lojasriachuelo - Pictures of the shooting will have the name of the places it was shot. Pictures of partners (places as Hotels, restaurants and so on), if allowed, will also have to be mentioned. While shooting the Campaign, pictures will be posted on a daily basis. 8) YouTube- http://www.youtube.com/lojasriachuelo. The making of Video will have to be loaded as well as the Campaign video. It will mention on Twitter and will have a special blog post on the making of. (*Comments in Twitter will vary according to each partner service, where the main idea is to promote the partner – Give tips of the destination. Blog texts will have to be approved before hand by Interamerican Network / Jordan Tourism Board). We will also provide Riachuelos with our material to the blog). Riachuelo PR Services – national spontaneous media in fashion and tourism magazines and websites.

 

  • Trade Shows: AVIRRP Trade Show – The seven wonders of the world – August 2nd- August 3rd in Brazil / Ribeirão Preto – São Paulo. Jordan is beign presented as one of the seven wonders, where Petra is the main attraction. We will also have a 9 square meter stand at the event, where we will distribute and show that Jordan has much more than Petra. Trade and final consumers will be attending. The National Meeting of Travel Agencies, best known for AVIRRP Fair, was created by the Association of Travel Agencies of Ribeirão Petro and region in 1997.

  • ABAV – September 4th- September 8th in Brazil São Paulo. Jordan will have a 50 square meter stand and it will be important to be present and show the destination institutionally since we will have a constant exposition in the media from August until October. Trade and final consumers will be attending. The fair features the entire range of exhibitors and visitors related to tourism: outbound and inbound operators, destinations, consolidators, airlines, hotels, travel agents, car rental companies, technology, theme parks, road transportation companies, event centers, financial market and exchange companies, consultants, specialized segments, hosted and corporate buyers and end consumers.

     
  • FIT – September 14th – September 17th in Argentina / Buenos Aires. It is a nice exposure in the Argentinean market, a second largest market in Latin America for Jordan, after Brazil. Jordan will have a 40 square meter stand at this trade show. Trade and final consumers will be attending. A privileged environment that brings together tourism professionals in Latin America, in order to establish business contacts with customers and prospects, identify and attract new distributors, develop new markets and earn of new industry trends. At the fair, your trade agreements are a success. FIT is the most comprehensive tool for developing commercial actions, through various activities:  Business Rounds designed to strengthen the international trade. Tourism Deals that encourage growth of the sector. Seminars and conferences which discuss new trends in Tourism. Business opportunities for business expansion.

     
  • Road Show in Brazil. Brazil 2013 Road Show in Belo Horizonte/ Brasilia/ Porto Alegre. DMC’s, JTB and Interamercian staff will be attending this event. The road show will start on September 10th through September 12th. Belo Horizonte: September 10th. Brasilia: September 11th and Porto Alegre: September 12th.

    For more information on any of the above activities, please contact Mr. Ahmad Al Hadid - Regional Marketing Manager at ahmad.alhadid@visitjordan.com.
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.