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Issue No. 39 -August / November 2013

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IN THIS ISSUE  
India
   
Jordan to tap into food and family market
   
Jordan’s 2013 tourism revenue expected to double
   
Two Jordan Mövenpick resorts receive “Readers' Choice” recognition from Condé Nast Traveler
   
Royal Jordanian And Oman Air Enter Free Sale Codeshare Agreement
   
Tourism board promotes Jordan in France
   
JTB's twitter account has been verified
   

Coop marketing:
  • JTB India plans to organize a coop marketing campaign with Aeronet Trav Tour, Incentive and Leisure Travel Consultants, Fellowship Tours and Travels & Oasis Holidays. The campaign shall use print medium, circulation of Jordan holy land packages at various church and participation in religious fairs to promote Religious/ Biblical packages and itineraries to Jordan.
  • During August/ September JTB India plans to organize a coop marketing campaign with Comfort Holidays & Travelz Factory. The campaign shall use Radio and Print as Marketing Channels to promote the leisure packages and itineraries. India office is also in discussion with few agents to promote Religious/Biblical packages and itineraries to Jordan through print promotion.

 

   

Trade Activities:
  • Jordan Academy specialist program: JTB India shall be organizing media advertisement in Plaza Times. The ad will be used to invite agents to become a Jordan specialist and can win a chance to travel to Jordan if they complete the program any time between May- November 2013.
  • Jordan Academy Specialist Program: June and July, JTB India will be organizing media advertisement in India Tourism Review and Travel Biz Monitor. The ads will be used to invite agents to become Jordan Specialists, with a chance to travel to Jordan if they complete the program any time between May – November 2013.
  • Newsletter: releasing two newsletters monthly across India to travel agents, wedding planners, corporate decision makers, event planners and incentive agents. The newsletters will not only provide information on Jordan, but also the events, new developments, festivals, announcements, promotions, etc…
  •  Sales calls in Tier 2 City: conducting sales calls in Tier 2 city. The calls would be conducted to educate the travel agents on the offerings of Jordan and capitalize the growing outbound market from the region.
  • Print Advertisement during August & September. JTB India shall be organizing media advertisement in Travel Biz Monitor, T3, Voyagers World and TnH. The ads will be used to showcase History & Culture, Shopping, Wellness and Adventure of Jordan. The target audience is the travel and trade fraternity, bureaucrats, senior government officers, professional seeking travel related news and tips etc.
  • Jordan Academy Specialist Program during August & September. JTB India shall be organizing media advertisement in Travel Scapes, Travel News Digest, and India Tourism Review. The ads will be used to invite agents to become Jordan Specialists and can in a chance to travel to Jordan if they complete the program any time between May and November 2013.
  • Newsletters during August & September. JTB India will release two Newsletters monthly across India to the travel agents, wedding planners, corporate decision makers, even planners and incentive agents. The newsletters will not only provide information on Jordan but also the events, new developments, festivals, announcements, promotions etc.
  • Sales Calls in Tier II City in September. JTB India shall conduct sales calls in Tier II city. The calls would be conducted to educate the travel agents on the offerings of Jordan and capitalize the growing outbound market from the region.

Consumer Marketing:
  • Print Advertising: Organizing media ads in Voice of Delhi and Light of Life. The ad will be used to showcase the religious/biblical sector of Jordan.
  • Online advertising: Organizing online campaign in timesofindia.com. The promotion will have videos of Jordan and flash banner ads. All the online version of promotion shall be hyperlinked to the official Jordan Tourism Board website.
  •  Outdoor Advertising: Organizing an outdoor branding campaign in Mumbai and Delhi. The promotion shall have Jordan artwork at prominent locations in both the cities. The idea is to showcase Jordan as a must travel to, and promising upcoming destination for the next travel season.
  • JTB advertising: conducting a tv campaign. The campaign shall help to expand awareness on Jordan across India. The campaign shall highlight on the USPs of Jordan and what it has to offer to the leisure travelers.

 

   

Press trips/FAM trips:
  • Religious FAM trip: JTB India shall be organizing a religious FAM trip with Oasis Travels. The participants shall be handpicked based on their prominence with the Christian society in India and how closely Oasis Travels are working with them. These will be religious leaders of the Christian community in India and will be goo spokespersons on how Jordan is a pilgrimage destination.

Other:
  • Press Release: : JTB India will disseminate one Press Release monthly along with related high resolution images to the journalists from print, digital and electronic media across the country. The topics of the release will focus on various offerings of Jordan.
  • Media networking lunch: JTB India will organize a sit down Media Networking Lunch for Editors/ Journalists of leading publications/ media house as a thank you gesture for their support to cover stories on Jordan. The lunch was organized in Mumbai in October.
  • Corporate MICE evening: JTB India is organizing a corporate MICE evening in four cities: Delhi, Mumbia, Bangalore and Chennai in collaboration with a MICE consolidator. The event will have decision makers from key corporate companies as invitees. The event will have a presentation on Jordan, which will highlight the USP’s and its MICE offerings. This will be followed by a networking dinner. The MICE consolidator shall distribute the various itineraries and packages on Jordan.

For more information on any of the above activities, please contact Mr. Sami Harfoushi - Area Marketing Manager at sami.h@visitjordan.com.
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.