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Issue No. 39 -August / November 2013

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IN THIS ISSUE  
Italy
   
Jordan to tap into food and family market
   
Jordan’s 2013 tourism revenue expected to double
   
Two Jordan Mövenpick resorts receive “Readers' Choice” recognition from Condé Nast Traveler
   
Royal Jordanian And Oman Air Enter Free Sale Codeshare Agreement
   
Tourism board promotes Jordan in France
   
JTB's twitter account has been verified
   

Online Campaign:
  • Consumer online campaign on tripadvisor.it – turistipercaso.it – vanity.it. Despite the small budget for the 2013 online campaign, JTB Italy has been able to get a very strong exposure with some of the most interesting consumer and travel online portal. With Vanity.it; Tripadvisor and Turistipercaso. JTB has been and will be able to reach a huge number of travelers and travel lovers.
   

Exhibition or participation in events:
  • Jordan presentation:Jordan presentation in Rome for travel agents in collaboration with the TO Kind Holidays. Format: Reception, distribution of Jordan brochures, presentation by Marco Biazzetti of JTB Italy, Jordan Video, presentation of Jordan tours by King Holidays. There will be around 80-100 travel agencies attending. This presentation is in partnership with King Holidays, dedicated to TA trainging.
  • Co-partnershup with the religious TO Brevivet for the organization of a) 2 seminars dedicated to Jordan for religious leaders and promoters, head of dioceses and priests. B) 4 workshops dedicated to the TAs training. To promote Jordan as religious and cultural destination in 2013 and to increase the pilgrimage in Jordan. Seminars: 3 hours of Jordan presentation including the religious tours proposed by Brevivet. A 4 hour workshop dedicated to Jordan with slides and videos. There will be roughly 50-60 travel agents, religious promoters and priests. The workshops will be followed by final ruffle (with journey in Jordan offered by Brevivet) and dinner for all the participants.
  • Jordan presentations to promote Jordan in collaboration with one of the leading TOs featuring Jordan, and to increase the visibility of Jordan. This will be done by creating and distributing window displays dedicated to Jordan. It will be sent to 1500 selected travel agencies scattered from North to the Center of Italy. o Jordan promotion in partnership with Kuoni/Best Tours. The importance of this event is to meet face to face with final consumers (in three events). The events will be concentrated in a wide presentation of Jordan by JTB and Jordan tours by Best Tours/Kuoni. The main goal is to promote Jordan as a safe destination.
  • Coop with the TO Idee per Viaggiare to promote Jordan with a new and leading TO during its annual convention in Sardinia with the participation of 180 travel agencies. JTB will have a dedicated desk for face to face meetings with TAs in order to train them on how to sell Jordan in the best way.
  • TTG Incontri, an exhibition in Rimini from the 16th to the 19th of October. JTB participation at the 50th edition of TTG Incontri, the most important B2B exhibition will take place in October. JTB will be joined by three Jordan co-exhibitors: TOs and RJ. JTB participation even if visitor is fundamental to check the TOs activities on Jordan, to start talks for future co-ops, and to check the market trend for the new year.
  • Jordan presentation - Coop with King holidays in Rome. Jordan presentation for travel agents in collaboration with the TO king Holidays. Formats: Reception, distribution of Jordan brochures, presentation by Marco Biazzeti of JTB Italy, Jordan Video, presentation of Jordan tours by King Holidays. Around 80-100 travel agencies, partnership with King Holidays dedicated to TA’s training.
  • Religious workshops and seminars – coop with Brevivet. Co=partnership with the religious TO Brevivet for the organization of: A) 2 Seminars dedicated to Jordan for religious leaders and promoters, head of dioceses and priests. B) 4 workshops dedicated to the TA’s training. This activity is important as it promotes Jordan as a religious and cultural destination in 2013 and increases the pilgrimage in Jordan. Seminars: 3 hours of Jordan presentation including the religious tours proposed by Brevivet. Workshops: 4 hours dedicated to Jordan with slides and videos. Attendance 50-6- travel agents, religious promoters and priest. The workshops will be followed by final ruffle (with journey in Jordan offered by Brevivet) and dinner for all participants.
  • Coop with Hotelplan to promote Jordan in Italy, one of the most proactive TO’s featuring Jordan. Firstly, distribution of a window display dedicated to Jordan to 1000 selected travel agencies scattered from North to South of Italy. Secondly, attending as specialist guest to the Hotelplan convention that will be held in November with the participation of 400 travel agencies.
  • Jordan presentation – coop with Eden Vaiggi, at Eden workshop in Pesaro. This is important to promote Jordan to top travel agencies invited by Eden Viaggi (second most important TO in Italy). To train TAs on how to sell Jordan. JTB will attend the 3 days of Eden workshop in Pesaro, event dedicatd to the travel agents coming throughout Italy, with anattendance of 70-80 agents for each session. JTB will present the destination and all the attractions with videos, slides, distribution of info-material and direct speech by JTB.
  • WTE Exhibition in Assisi, to promote Jordan during only one UNESCO heritage fair in Europe. This is JTB’s 3rd participation the at 3rd edition of WTE, exhibition dedicated to UNESCA sites that will be held in Assisi, on September 21-23, 2013 This year JTB will also attend a seminar for trade operators and consumers to present Jordan with audio-video and info-material support

Press trips
 
  • Bell’Europa. One of the main Italian touristic monthly magazine wants to draw a perfect portrait of the capital of Jordan. A capital and a photographer will spend a full week discovering Amman in October.

 

  • Underwater productions: a press trip from the 3rd-10th of November. A tv troupe of five people will be filming Aqaba sea bottom and some Jordan milestones to realize 2 episodes of one of the most followed diving show in Italy.
  • Group Press Trip with 3 magazines and 1 website-blog. Total average monthly circulation: 2397000. Type of coverage includes articles and reportages. 8/15 September- Natural reserves and Eco tourism in Jordan.

 

Offline Campaign
 
  • Distribution of JTB Family brochure enclosed to KIDs Magazine (family monthly). This is important to improve the visibility of Jordan between the family segment. An important family focused monthly magazine will be distribute along with JTB Family brochure (80000 copies)

Other
  • Sales calls: in Italy to promote Jordan, to maintain good relationship with TOs, to encourage new programs and itineraries, to find new operators interested in Jordan programming, to check chances of co-op for the promotion of Jordan to trade and consumers.
  • Coop with the TO Hotelplan for Jordan promotion in Italy:Two actions dedicated to Jordan: 1) distribution of window displays dedicated to Jordan to 1000 selected travel agencies scattered from North to South Italy. 2) Attending as special gues to the Hotelplan convention that will be held in November with the participation of 400 travel agencies.
  • FAM trip for religious TOs: In the project to diversify the segments, JTB takes into great consideration the religious market and for the second year, will organize a FAM trip for religious leaders, product managers and TO’s decision makers to show the new services dedicated to thise niche. The attendees will be the delicious makers, product managers, groups responsible, managing director of religious TOs. Organization of a FAM trip for 6-8 religious TOs in November 2-6. The FAM trip will be focused on religious experiences (Bethany Beyond the Jordan, Mount Nebo, Madaba, Dead Sea) and cultural attractions of Jordan to increase pilgrimage, spiritual and cultural travels in Jordan.
  • Sales calls to promote Jordan, and maintain a good relationship with TOs, to encourage new programs and itineraries, to find new operators interested in Jordan programming to check chances of co-op for the promotion of Jordan to the trade and to consumers.
  • Shopping malls promotion, the last 2 shopping malls stages in Northern Italy. This is to show to thousands of final clients about the beauties of Jordan in two of the biggest shopping malls located in northern Italy. One week each. 5 malls in spring and 2 in Autumn. Unveiled Jordan photo exhibition located in each gallery, big pop up panel, 1 info point with a hostess and a fortune wheel to promote Jordan, distribute gadgets and information about the destination.

For more information on any of the above activities, please contact Miss. Sireen Awwad - Area Marketing Manager at sireen@visitjordan.com.
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.