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Issue No. 39 -August / November 2013

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IN THIS ISSUE  
North America
   
Jordan to tap into food and family market
   
Jordan’s 2013 tourism revenue expected to double
   
Two Jordan Mövenpick resorts receive “Readers' Choice” recognition from Condé Nast Traveler
   
Royal Jordanian And Oman Air Enter Free Sale Codeshare Agreement
   
Tourism board promotes Jordan in France
   
JTB's twitter account has been verified
   
Print or online advertising
 
  • Online banner in travelweek.ca from October- December circulating to 15,000 + travel agents. The banner will be on the publications website that promotes the Jordan Specialist course.
  • Webinar in Travel Agent Academy (travelliance) on th26th of November in the United States. It will circulate to 30,000+ potential travel agents. This is a webinar conducted by JTBNA to educate the agents interested in Jordan about the products and how they can efficiently sell it in the US.

Exhibition or participation in events
 
  • AARP Life@50+ convention in Atlanta on the 3rd-5th of October. This is the biggest event in the year that attracts consumers that are 55+. JTBNA attended along with Sunny Land Tours and Homeric tours. This show gives JTBNA the opportunity to showcase Jordan to the very important AARP consumers that have the time and money to travel to Jordan. The two partners that joined JTBNA were able to give coupons and brochures featuring different Jordan itineraries in an effort to drive booking to the destination. To drive the consumers to come to the Jordan booth, JTBNA hired a green screen production team that offered to take the attendees pictures in front of a Jordan Icon such as Petra and Jerash. The plan worked very well and JTBNA was able to attract well over 1000 consumers to the booth.
  • Let’s talk to Travel Road Shows , an event located in Thunder Bay, Sault Ste Marie, Sudbury, North Bay, Barrie, North York, and Toronto, ON. Attended by Travel Agents from across Ontario, Canada.
  • IMEX America, located in Las Vegas, held on the 15th till the 17th of October. This is the most important event in America to showcase MICE product in Jordan. JTBNA attended along with the Al Hussein Bin Talal Convention Center, Dead Sea. This show was funded by Siyaha in an effort to establish Jordan as a new and upcoming destination for MICE in the region. This will introduce new business opportunities for Jordan and will help position the product well within the American buyers that are eager to learn about new exciting destinations.
  • Montreal International Travel and Tourism Show from the 25th-27th of October. This event over the years has become one of the biggest events of its kind in Canada. It offers exhibitors a golden opportunity to meet thousands of targeted visitors, and many of the major players in the travel industry. There were over 38,000 attendees. This is an ideal place to meet new industry contacts and promote Jordan to the travelling public.
  • Adventure Travel World Summit (ATWS) from the 24th of October till the 1st of November. This event was located in Windhoek & Swakopmund, Namibia. The Adventure Travel Trade Association (ATTA) is driven to help adventure tourism business and detonations worldwide succeed. Their annual summit exists to brings members opportunities that drive new customers, lower costs and increase returns on investment, as well as to work to implement industry standards, face and address thorny issues, tackle initiatives that get adventure travel in front of the mainstream culture, and work to get others who should be investing in this industry educated about who the adventure travelers is, and the responsibilities we share to protect the people and places we visit. Working to ensure the sustainable development of the adventure tourism industry, with their sights set on the people, planet and profit. JTBNA will participate in pre-scheduled one-on-one meetings and is sponsoring the closing event after-party. This party gives a platform to speak to all attendees and showcase Jordan. This year’s event will have a costume theme where everyone will come dressed as their favorite explorer/adventurer.
  • Rejuvenate Marketplace 2013 in Daytona Beach, Florida. Rejuvenate Marketplace 2013 is an appointment-driven trade show for faith based meeting planners. JTBNA will participate in this conference in order to increase awareness of Jordan – particularly the Dead Sea, Jordan –as a compelling, authentic location for Christian Meetings and Conference Planners. Emphasis will be on the unique opportunities that the Dead Sea offers Christian conferences. There were approximately 365 meeting planners. Rejuvenate Marketplace is an innovative, appointment only trade show designed specifically with faith-based meeting planners’ needs in mind. The reverse trade show streamlines the planning process. The conference offers high-quality education from industry experts and plenty of networking opportunities designed to help participants plan more effective and efficient events. Rejuvenate Marketplace is produced by Collinson Media and Events, a senior leader in the meetings, travel and tourism industry. Dates: October 28-30. JTBNA Silver sponsorship (includes two registrations, sets of planner appointments and session sponsorship with speaking opportunity). There will be a full page ad in Rejuvenate magazine (October 2013 marketplace show special issue).
  • Signature Sales Meeting in Las Vegas from the 13th of November till the 16th. This is the annual sales meeting where JTBNA gets to teach the agents about the destination about what is new and upcoming. Two JTBNA employees attend to conduct over 100 meetings with top travel agents coming from all parts of the United States. The goal of the meetings is to promote the Jordan product to gents that have the potential to sell it to their clients and to give updates on the destination to agents that already sell it.
  • Virtuoso Travel week, August 11-16,Travel Trade Show, Travel Week is Virtuoso’s annual opportunity to experience the power of One-to-One relationships: to connect, learn, discuss and discover how to build on sales pushes and develop business partnerships. It is a time to discuss current issues/opportunities and emerge stronger in the coming year. As a preferred destination with Virtuoso, JTBNA will participate in this year’s Travel Week showcasing Jordan in one-to-one pre-scheduled meetings with approximately 400 travel agents. JTBNA is also hosting a table at the Destination Showcase Dinner where the team is given the opportunity to decorate and personalize a table at the dinner to reflect Jordan and invite targeted agents to sit and have dinner with the team while enjoying an introduction to true “Jordanian Hospitality”.
  • Going on Faith Conference, September 4-6, Lancaster, PA. Going on Faith is an annual conference that brings key decision-makers of religious group travel together with the travel industry in a three-day networking session. Going on Faith features two appointment-generated marketplaces, as well as networking opportunities during meal functions, sightseeing tours and social events. Attendees will include religious travel planners, agents and tour leaders. JTBNA is an Official Sponsor. On Thursday, Sept. 5, Rustom Mkhjian, assistant director of the Baptism Site Commission, will be the featured presenter during our sponsored luncheon. Mkhjian will guide the audience on a virtual tour through the profound, holy ground that should be a part of every itinerary to the Holy Land – Bethany beyond the Jordan. Additional sponsorship elements include G.O.F. website advertising with direct link; JTBNA logo on signage and promotional material to all delegates attending event; marketplace exhibit booth; the complete listing of all registered delegates, with contact information; and feature in G.O.F. publication distributed to approximately 6,500 religious organizations throughout the USA.
  • FITA Feria Internacional de Turismo de Las Americas, September 26-29, Mexico City, Mexico, Travel Trade Show. FITA International Tourism Fair of the Americas is a Travel Trade show that gathers tourism industry professionals from the Americas and all around the globe with the aim to boost the promotion and commercialization of tourism products and destinations. This is the ideal place to meet new contacts, get acquainted with the market novelties, and securing new business deals.The team will have the chance to meet with Mexican tour operators, travel agents and international media to explore this viable market in an effort to expand Jordan’s reach and to build fruitful relationships with potential partners within the Mexican market specifically.
   

Press/FAM trips
   
 
  • September 22-29, Ecumenical Christian media-print and online around USA and Canada. Combined Audiences/Print = approx. 1.5 million. Online = approx. 8 million unique monthly visitors. : Mixture of features, blogs, hard news and travel reports on the Holy Land of Jordan. JTBNA will host an ecumenical religious press tour of Jordan for members of the Catholic Press Association; Evangelical Press Association and Associated Church Press. Journalists will provide online and print coverage for their varied religious audiences of grassroots Christian consumers in the United States and Canada. The one-week press trip will combine briefings and visits to holy sites and other world heritage locations in Jordan.
  • Travel writers/ Bloggers will be coming to Jordan from various publications in Mexico. Type of coverage is consumer and trade. Journalists will provide online and print coverage for their varied audiences.
  • Travel writers/ Bloggers from the first of November till the 11th. These press are from various publications in Canada and USA. Covers both consumers and the trade. JTBNA will be hosting 11 writers and bloggers on a Fall press tour. JTBNA is gearing up to fully launching North American Social Media Marketing Campaign “Live the List Jordan”, and in support of this, this year’s press trip theme is “My Jordan Journey” – giving journalists the platform to describe their very own personal journey through this magical Kingdom on their blogs, social media portals and through various traditional media outlets.
  • Various Canadian travel agents will be coming to Jordan from the 1st of November till the 11th. JTBNA will be hosting 15 Canadian Travel Agents on a Fall Familiarization (FAM) tour of Jordan which will provide these travel agents a personal and in-depth experience of the destination’s ancient history, culture, sites and faiths. The purpose of the program is to assist them in developing, enriching and expanding their product and portfolios in Jordan.
  • Travel writers coming to Jordan from November 2nd to November 10th publishing in Backpacker Magazine. It is primarily published in North America, but with regular international destinations. Covering both consumer and trade. Destination feature on the trip (in magazine, on iPad, and on website). Editor’s choice gear testing feature (in magazine, on iPad and on website). 25+ on location videos for iPad issue and website.

For more information on any of the above activities, please contact Miss Luma Khatib – Area Marketing Manager at luma@visitjordan.com.
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.