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Issue No. 39 -August / November 2013

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IN THIS ISSUE  
Russia
   
Jordan to tap into food and family market
   
Jordan’s 2013 tourism revenue expected to double
   
Two Jordan Mövenpick resorts receive “Readers' Choice” recognition from Condé Nast Traveler
   
Royal Jordanian And Oman Air Enter Free Sale Codeshare Agreement
   
Tourism board promotes Jordan in France
   
JTB's twitter account has been verified
   

Print or Online Advertising:
  • Advertising in yandex.ru and google.ru during October. Web context advertising on the leading Russian search engines: yandex.ru and google.ru. Advertising will target both end consumers and travel trade.
  • Distribution of E-marketing Newsletters during October-November. This is important because the internet is a very effective tool for distribution and promotion. To contribute much to the popularity of Jordan as an excellent travel destination for Russian tourists it is necessary to spread as much good news as possible. The activity is aimed at increasing awareness to Jordan among target audience. JTB Russia will release press releases and newsletters mailed regularly to travel trade, media and registered consumers. This regular activity is aimed at distribution of Jordan destination news and announcements. Emailing is a direct hit on target audience that guarantees increased awareness about Jordan.
  • Online advertising, Tourdom.ru, section ‘Competitions/Traingings’ in September in Russia.Duration: one month campaign Targeting: TO and TA Moscow and all-Russia Participations: Middle East managers from ТО and TA who actively interact with clients. Description: 3 levels contains and 35 questions about Jordan for Russian speaking tour professionals. Winner nominated: Certificate
  • Online advertising, yandex.ru, google.ru in September, Web context advertising on the leading Russian search engines. Advertising will target both end-consumers and travel trade.
  • Online advertising campaign, banner in August. Jordan promotion as an attractive travel destination for new customers, tour operator and travel agents (campaign aimed for both b2c and b2b on popular portals). The campaign includes JTB banner placement and news publications at different pages of web portals: Turist.rbc.ru, Gismeteo.ru, Travel.mail.ru, Tophotels.ru, Tourprom.ru, TurProfi.ru, 100dorgo.ru, Traveldaily.ru, Ratanews.ru, Turist.rbc.ru. Banners advertising on most popular travel portals (travel.mail.ru – “tourist” part of the national email provide, gismeteo.ru – premier weather portal, turist.rbc.ru – first business/news portal with travel section, tophotels.ru is the leading hotel site, the rest is b2b portals.)
  • Distribution of E-marketing newsletters (E-mailings). Internet is a very effective tool for distribution and promotion Jordan. To contribute much to the popularity of Jordan as an excellent travel destination for Russian tourists it is necessary to spread as much good news as possible. The activity is aimed at increasing Jordan awareness among target audience and providing strong share of the country at most popular and cited media resources. JTB in Russia press-releases and newsletters mailed regularly to travel trade, media and registered consumers. This regular activity is aimed at distribution of Jordan destination news and announcements. E-mailing is a direct hit on target audience that guarantees increased awareness about Jordan.
  • Regular distribution of Press Releases. Press release can help JTB get reach and publicity on the web across search engines, blogs, and websites in just a few simple steps , it's important to integration news release distribution into ongoing JTB marketing activities. The activity is aimed at increasing Jordan awareness among target audience and providing strong share of the country at most popular and cited media resources. Emailing is a direct hit on target audience that guarantees increased awareness about Jordan.
  • TV advertising: moskva24, circulation: 4,5-5,5 million people, Age 20-45+, 45% male, 55% female, high-employed - 76,7%, with high income -83%. The audience is young and well-off with active social position. 15 sec video commercial. ‘Moskva 24’ channel is a twenty-four-hour informational channel launched by Moscow government and focused on all ten boroughs of Moscow City. The channel delivers all news happening in the city as well as cultural events, new technologies overview and other useful and interesting programs. ‘Moskva 24’ is viewed by 5 mln. household audience and available via cable and multiservice networks and in the Internet – www.m24.ru ‘Moskva 24’ is a prototype channel of NY1.
   

Exhibition and participation in events
 
  • Seminars on “how to sell Jordanian product” on the 24th-25th of October in Kazan, and 31st -1st of November in Nizhny Novgorod, and 7th-8th of November in Yaketrinburg. Kazan, Yaketerinburg and Nizhny Novgorod are key regional cities and it’s important to update TOs there about Jordan news and safety. More than 40 representatives of TOs and travel trade media will be attending. The event will be held at conference venue 5*, the activity is aimed at increasing Jordan awareness among travel trade audience and support interest to Jordanian tour product.
  • Business breakfasts for tour operators on the 29th of October and 19th and 20th of November in Moscow. This is important to cultivate TOs who already sell Jordan, including premium and Leisure TOs; and to present the Jordanian product to new TOs. There will be 30 trade representatives. The event will be held at an Arabian cuisine café, the activity is aimed at increasing Jordan awareness among travel trade audience and maintain interest of the Jordanian touristic product.
  • Otdykh LEISURE – 2013, 19th International Specialized Trade Fair for Tourism and Travel, 17-20 September in Moscow, IEC Crocus Expo. The largest Autumn travel show for Russia‘s tourism market. It combines three specialized professional exhibitions and two global conferences on MICE and Health & Medical Travel, as well as a number of workshops, press conferences, seminars and meetings. According to Russian tourism players, September dates of the event are the best dates for intense work of professionals in the travel industry of Russia to get prepared for the winter season, to establish new contacts and to determinate pricing for the autumn and winter season. leading TOP tour operators, travel agents, tourism expert, potential tourists and media of Russia. o Distribution of the brochures, August-September, Russian large cities [St. Petersburg, Vladivostok, Nizhny Novgorod] we have to educate people in terms of travelling to Jordan for different reasons. Russian regions have a great potential to travel and increase the volume of tourists to Jordan, the main thing is to inform them about possibilities. we will spread the brochures about Jordan in the large regions to inform people about this destination.

Press Trips
 
  • Press trip to Jordan in September, Travel magazine and bloggers, Forum of Independent Travellers (1 900 000 unique visitors per month, 200 000 club members)Sergey Vinsky Blog & Social media (150 000 Domashny 3 000 000 visitors to site per monthArguments & Facts (circulation 135 000 copies per month)Vash Dosug (circulation 154 000 copies per month) Wings News (circulation 10 000 copies per month). Professional coverage of touristic potential of Jordan in popular print media and top bloggers.

FAM Trips
 
  • Group of new tour operators, 22-29 of September. New tour operators with strong background and clear Jordan Promotion business plan. Group of potential TOs will visit Jordan. The objective of the trip is to present unique travel destination.

Other Activities
 
  • Coop with space travel tour operator during October- November. The coop marketing activity with one of the largest Russian operators. Online advertising banners and text- graphic announcements at b2x travel websites, context advertising at yandex.ru and google.ru, and seminars for travel agents to support the operator’s sales to Jordan and to increase public awareness of the destination.
  • Medical and Health Tourism Mart (MHTM) Moscow during 11th-12th of November at the Ritz Carlton in Moscow. MHTM is a unique platform for healthcare professionals to network and hold meetings with clients. Nexen, as the organizer of the event, grants JTB a silver sponsorship package free of charge, because the participation in MHTM is highly important, as it’s an opportunity to showcase Jordan as a healthcare destination of choice. The ministry of health personalities, renowned doctors, leading healthcare industry personalities and experts of Russia will be attending this event.
  • Medical and Health tourism Mart (MHTM) Almaty, on the 14th of November. This will be held in the Royal Tulip Almaty in Kazakhstan. MHTM is an international event bringing together the key players in the industry to discuss the global issues facing healthcare. This is the even that makes it possible to meet influential healthcare professionals from all over the world. It is very important to showcase Jordan destination and its excellent healthcare features on the new booming market of Kazakhstan, therefore Nexen, the organizer of the events, has granted the JTB sliver sponsorship package free of charge, which includes priority stand space and networking benefits. International industry experts, clinics, private and public sector companies of Kazakhstan will be there.
  • JTB presentation at CEO Medical Tourism Leadership Summit on the 11th of November at the Ritz-Carlton, Moscow, Russia. The summit is an interactive platform for the formation of joint interests and discussion of strategic planning schemes, investment projects in medicine, and training programs. The Medical Directors Summit is a strong and effective communication tool for the key opinion leaders for the Russian healthcare and insurance sector as well as the international medical business. For JTB, the Summit is an opportunity to showcase Jordan destination in healthcare context and secure interest of many industry professionals. The government representatives, hospital directors and insurance companies will be attending.
  • Coop with KMP Group Tour Operator, in August, coop advertising and marketing. The coop marketing activity with one of the largest Russian operators. Online advertising banners and text-graphic announcements at 7 trade-related websites are complimented with the context advertising at tandex.ru to support the operator’s sales to Jordan and to increase public awareness of the destination.
  For more information on any of the above activities, please contact Mr. Ahmad Kraishan - Area Marketing Manager at Ahmad.K@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.