Dear members and friends,
The year is almost over, and we are excited for the New Year ahead! As we have been focusing a lot on developing content and material for food, we are happy to say that next years’ focus will continue based on the success of some of the minor food related materials that we have published this year.
Furthermore, I am happy to say that WTM has been a huge success, especially with the participation of Nadim and Nadia Sawalha, two Jordanian pioneers who have been able to bridge a cultural gap between Jordan and our UK market, using food and coffee.
The Dutch Museum of Antiquities (RMO) have organized, in cooperation with the Jordan Museum and the Department of Antiquities of Jordan, for the first time, the Petra Exposition in the Netherlands sponsored by ourselves and Royal Jordanian. 10 Dutch journalists were given the opportunity to see the real Petra and write about the exposition in The Netherlands. All the important and newspapers/magazines in the Netherlands published about Jordan, Petra and the exposition. HE princess Sumaya, HH Sharifa Nofa Bin Nassar, HE Princess Dana Firas, and HE Princess Beatrix all attended the opening of the exhibition.
In addition, as many of you know, we have participated in EIBTM in Barcelona, the leading global event for the MICE and business travel industry. The event gathers over 15,000 MICE industry professionals for three days with over 3,100 exhibitors. A total of six co-exhibitors have been in the Jordan Stand including local Travel Agencies, one hotel and including Royal Jordanian the national carrier of Jordan.
Additionally, We are also happy to say that we have begun to promote Visit Jordan on the social media platform, twitter, and have since gained over 55,000 new followers in a mere 3 months. We celebrate this success and are working on reaching even higher numbers by the end of the year.
Last, but surely not least, we are creating a new feel for Jordan through new and improved brochures! We published the new Visitor’s Guide earlier this year, and have recently published the History and Culture brochure as well, with the rest of the brochures hastily on the way. These new brochures are more sustainable, as they we have cut down a lot of the text to use less paper, and get the message across in a more efficient way. Additionally, they are lighter! Which means less weight, and ultimately less cost of printing and shipping.
May the rest of this year be fulfilling and optimistic for Jordan’s product, as we are optimistic that it will be.
Dr. Abed Al Razzaq Arabiyat