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Issue No. 39 -August / November 2013

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IN THIS ISSUE  
Levant
   
Jordan to tap into food and family market
   
Jordan’s 2013 tourism revenue expected to double
   
Two Jordan Mövenpick resorts receive “Readers' Choice” recognition from Condé Nast Traveler
   
Royal Jordanian And Oman Air Enter Free Sale Codeshare Agreement
   
Tourism board promotes Jordan in France
   
JTB's twitter account has been verified
   

Lebanon

•Print or online advertising 
  • Direct printing ad in Al-Hasna Monthly Magazine in October, distributed all over Lebanon and Arabic countries. 16,000 copies go out monthly. It will be a simple page colored image ad. The magazine has high quality readers, who are living outside and inside Lebanon (Middle East and Global), the adv shall encourage the consumers to travel to Jrodan during Al Adha Eid holiday.
  • Print Ad in Al-Hakaek monthly magazine. Distributes in Lebanon locally and other Arab countries as well as internationally (France, Belgium, Germany, Switzerland, and Africa “Ivory Voast, togo, Cotonou, Liberia, Ghana” and Canada). Arabic Magazine, frequency of publication (12) times per year. The adv shall encourage the consumers to travel to Jordan during Al Adha holidays.
  •  1- Direct online campaign in Lebanon E guide website (www.lebanoneguide.com) during October and November. Average visitors are (130,000) per day and the visitors are from over 85 countries/ most of them are tourists (38%). This online campaign includes banners, social media (twitter, facebook, instagram) , download center (brochures) + Jordan food website link + fb visit Jordan, gold membership, dedicated mini website, photo albums and campaign coverage. The online campaign includes: From 10th till 25th of October, 2013 - (16 days). Advertising Banner on the main page of LebanonEguide.com size (729x90) Pix. From 1st till 15th of November, 2013 - (15 days) Advertising Banner on the main page of LebanonEguide.com size (300x250) Pix. Twitter Campaign : Two Tweets everyday about Jordan on LebanonEguide Channel & Two Retweets everyday from Visit Jordan twitter channel, Social media links : (www.facebook.com/lebanonEguide), (www.twitter.com/lebanonEguide) & (www.instagram.com/lebanonEguide). Facebook & Instagram Campaign : Sharing 1 article everyday about Jordan on LebanonEguide Facebook page, Making the Facebook Cover photo about Jordan, Uploading a new photo everyday about Jordan on LebanonEguide Instagram. Download Center (Brochures) + Jordan Food Website Link + FB Visit Jordan: The download Center will contain: PDF Brochures about Jordan to be downloaded (Jordan Visitor’s Guide, Biblical Jordan, Eco and Nature Brochure, In addition to any pdf brochures about Jordan that can be added to the download center & Articles to be downloaded about Jordan). Petra: Secrets of Jordan’s lost city / Jordan: Places to visit in (2013) by Wanderers in Residence at G Adventures /Land of beauty and bliss. In addition to all the articles that are mentioned in the Media Centre of visitjordan.com and the added PDF articles about Jordan, Videos about Jordan from YouTube will be available in the download center page, Linked to Jordan Food website, Linked to Visit Jordan Facebook page and Linked to Visit Jordan calendar website. Gold Membership : Containing information about the JTB including introductory paragraph, phone numbers, Address, Fax numbers, Website, E-mail Address, in the end mention the JTB website. Dedicated Mini Website : Website including six Sub Sections about Jordan, example category 1: Jordan History. Each subcategory will contain text with up to (2000) words about Jordan History, (In the previous campaign we had six sub sections about Jordan, with this campaign the total sub sections will be 12). Photo Albums : Up to six free albums with three youtube videos about Jordan will be added to the membership. Campaign Coverage: Posting of JTB activities in the Lebanese Market on LebanonEguide website. This campaign shall encourage Lebanese consumers to travel to Jordan during Adha Eid holiday & Ashoraa.

 

   

Radio advertising:
  • Direct Radio Campaign in Radio Sawt Al-Farah Frequency (104.3). Lebanon radio station covers (saida, Tyre, Naabteye, Bentjbeil, Ghazaeieh). It’s the first radio station established in the South of Lebanon. It covers a wide range of programs, the ads will be for 16 days, ten spots a day for a total of 160 spots, plus a special interview. The ads shall encourage Lebanese consumers to travel to Jordan during Adha Eid holiday.
  • Direct Radio Campaign on Radio Delta in August. Radio delta covers a wide range of programs: educational, sport news, entertainment, stars news, local & international events, interviews and live coverage. The ads will be for (15) days, eight spots /day for total (120) spots. The ads will encourage Lebanese consumers to travel to Jordan during Eid Fitter holiday. It is the number one radio station in Lebanon, Radio Delta live audio station (101.7, 101.9) FM facebook page and twitter @radiodeltab. This station broadcasts from Lebanon and covers Syria, Cyprus, Jordan and Palestine.

 

   

• FAM trips:
  • Trade FAM trip during November. The potential agents will be handpicked from various cities to ensure Jordan destination gets higher presence and awareness for the TOs and TAs. Nine travel agents from different cities of Lebanon will participate in this trip, and it will cover different destinations in Jordan. AT the end of the trip they will meet JTB officials. There will be a workshop with Jordanian trade during the trip to enhance and improve the relations between both Jordanian and Lebanese trade for the benefits of Jordan tourism. In addition this meeting shall increase the knowledge and awareness of the Lebanese trade about Jordan touristic destinations and locations. They will also release their experience on their websites and social media pages. The topics of the releases will focus on various offerings of Jordan.
   

Other:
  • Trade education and training in Lebanon. The aim of these courses and lectures are to increase the awareness and knowledge of Tas and TOs sales staff about tourism in Jordan and educate them on how and why to sell Jordan. Present training courses and lectures for trade in Beirut during the sales calls and providing them with JTB print materials.
  • Sales calls in Lebanon will be held to maintain and develop JTB relations with the Lebanese Trade, media, religious leaders, unions and associations. Sales calls shall develop the communication via visiting all above mentioned colleagues and obtaining training sessions in November.
  • Journalists will continue to publish their press releases before and after Adha Eid. The topics of the releases shall talk about Jordan as a trouistic destination, and their experience during FAM trip focusing on variety of destinations offered in Jordan.
  • Sending releases to the travel agents, tour operators and media to follow up and provide them with information about tourism in Jordan, news and announcement about celebrations, parties, events, new developments, festivals and promotions, etc…
  • Sales calls in Lebanon to develop and maintain the relation with the Lebanese trade, media, religious leaders, unions and associations. Sales calls shall develop the communication via visiting all the above mentioned colleagues and obtaining training sessions.
  • Press Release in August, journalists will complete publishing their press release before and after Eid fitter. The topics of the releases will talk about Jordan as a touristic destination, and journalists experience during their trip focusing on variety of sites and attractions offered in Jordan.
  • Releases and Guide Announcement in August and September, Sent releases to the trade agents, tour operators & media to follow up and provide them with information about tourism in Jordan, news and announcement about celebration’s, parties, events, new developments, festivals, promotions etc.
  • Jordan specialist program in August Tele lumire TV will release nine programs about Jordan (Petra, Um Elrasas, Mosque King Hussien, Dead Sea, Castile Mount, Patriac Bechara Ra’e Visitor, Mount Nebo, Baptism Site, Jarash & Wadi Rum).

 

Training Courses for Trade
 
  • Trade Education & Training. Training Course and Lectures for Trade in Lebanon. This activity is important to increase the awareness and knowledge about Tourism in Jordan and encourage the trade to sell Jordan. Present training courses and lectures for trade Beirut during the sales calls and providing them with JTB printing materials.

Palestine

Advertising:
  •  Direct Printing Ad in Al Quds Daily Newspaper in October (10/10/2013 & 13/10/2013). Distributes in Palestine NPA (Ramallah, East Jerusalem and all over the West Bank) and some major cities in the 48s area. Circulation (35,000) copies/ day. It is a printing ad campaign. Palestinian daily newspaper (Number one in Palestine). The ad size is (25 cm H x 13 cm W) colored. The ad aims to encourage Palestinian consumers to travel to Jordan during Adha Eid Holidays.
  • Hadees Al Nas weekly Newspaper. October 11th 2013. Distributes in the 38s area (Haifa, Acre, Um El- Fahim, Patouf, Shafa, Amro, Nazareth, Jaffa, Tel Aviv and south triangle area). 10,000 copies circulate from Sunday till Thursday and 15,000 copies on Friday. Arabic weekly newspaper. The ad size is a full colored page. The ad aims to encourage Palestinian consumers to travel to Jordan during Adha Eid Holidays.
  • Al-Hayat Jadedah Daily Newspaper on October 13th. Distributes in Palestine in NPA area: Hebron, Salfet, Galgilia, and other cities. 16,000 copies circulate a day during week days and 18,000 copies during Sunday and Thursday for economics and sport appendix. Ad size is 25 cm H x 13 cm W, and colored. The ad aims to encourage Palestinian consumers to travel to Jordan during Adha Eid Holidays.
  • Layalina Monthly Magazine. Distributes all over West Bank cities with 8,000 copies each month. Printing Ad campaign. Arabic youth and families and social magazine. The ad size is double spread colored pages with a two page article. The ad aims to encourage Palestinian consumers to travel to Jordan during Adha Eid Holidays.
  • Direct online campaign, Bokra website, August and September. The second well known Arabic website in Arab 48th Area, The average of visitors are (220,000) per day. Online campaign, banners sizes (436* 80) & (730*120) Pix for Central Banners, (880 * 110) Pix for Top Banner, (536*74) Pix for Internal Banner, Overlay Banner (800* 600) Pix. The campaign will be for (45) days divided into three parts. Arabic Palestinian Website (www.bokra.com), The ad will encourage consumers to travel to Jordan during Eid fitter holiday, School & universities holidays, Jewish celebrations.
  • Direct Radio Campaign, Ajyal Radio, August, Radio station that broadcases from Palestine (NPA) and covers Egypt and Jordan for more than 2 million listeners. Radio Ajyal covers a wide range of programs: educational, sport news, entertainment, stars news, local & international events, interviews and live coverage. The ads will be for (34) days divided into two campaigns each (17) days, eight spots /day for total (132) spots, For encouraging consumers to travel to Jordan during Eid Fitter holiday, school & universities holidays. Number one radio station in Palestine, it has seventeen frequencies.

 

   

Radio Advertising:
  • Direct Radio Campaign on Ajyal Radio, Frequency (0.33) in October. Palestinian radio station covers NPA, Egypt and Jordan for more than two million listeners. Radio Ajyal is the number one radio station in Palestine and has 17 frequencies. It covers a wide range of programs: education, sports, entertainment, local and international events, interviews and love coverage. The ads will last 12 days, eight spots a day for a total of 96 spots, to encourage consumers to travel to Jordan during Adha holiday

 

Trade Education and training:
 
  • Training courses and lectures for trade in Palestine 48’s and NPA. This is important to increase the awareness and knowledge of the sales staff of the TAs and TOs about tourism in Jordan and educate them how and why to sell Jordan. Present training courses and lectures about how to sell Jordan as a touristic destination and encourage consumers to visit it. These courses are presented to the trade at 48s area and NPa during the sales calls. JTB printing materials will be provided during the courses.
Sales calls:
 
  • Sales calls in Palestine NPA and Arab 48 area. This is important to maintain and develop JTB relations with the Palestinian trade, media, religious leaders, unions and associations. Sales calls shall maintain the communication via visiting all the above mentioned colleagues and arranging for training sessions during October.

Other:
  • Press releases in October and November. Journalists will continue publishing their press releases before and after Eid Adha. The topics of the releases shall talk about Jordan as a touristic destination, and their experience during FAM trips focusing on the variety of destinations offered in Jordan.
  • Release and guide announcement in October and November. Sending releases to travel agents, tour operators and media to follow up and provide them with information about tourism in Jordan, news and announcement about celebrations, parties, events, new developments and festivals and promotions etc…
  • Trade Education and Training, in Palestine (Arab 48’s & NPA). To increase the awareness and knowledge of the sales staff of the TAs and TOs about tourism in Jordan and encourage them how and why to sell Jordan. Presenting training courses and lectures about how to sell Jordan as a touristic destination and encourage consumers to visit it. These course are presented to the trade at (48s) area and (NPA) during the sales calls, and JTB printing materials will be provided.
  • Sales Calls in Palestine (NPA and Arab 48 area). To develop and maintain the relations with the Palestinian Trade, media, religious leaders, unions and associations. Sales calls shall maintain the communication via visiting all the above mentioned colleagues and arranging for training sessions.
  • Press Releases, in August, Journalists will complete publishing their press release before and after Eid Fitter. The topics of the releases will talk about Jordan as a touristic destination, and journalism experience during their trip focusing on a variety of destination offerings in Jordan.
  • Release and guide announcement. August and September. Sent releases to the trade agents, tour operators and media to follow up and provide them with information about tourism in Jordan, news and announcement about celebration’s, parties, events, new developments, festivals, promotions etc…

For more information on any of the above activities, please contact Mr. Sami Harfoushi - Area Marketing Manager at sami.h@visitjordan.com.
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.