January 2016

UNWTO/WTM Ministers Summit to address key issues facing destination branding

The 2015 UNWTO/WTM Ministers' Summit at World Travel Market London will put a spotlight on destination branding and how it has become an increasingly complex challenge (WTM London, Tuesday, November 3, 2015).

Destination management organization are re-evaluating their structures and strategies to adapt to new market trends created by social media and new business model, such as the so called "sharing economy" and the growing empowering of consumers.

Moderated by CNN journalist Richard Quest, Tourism Ministers from around the world and private sector leaders will discuss Destination Branding: new challenges in a changing market.