Issue No. 5 - February 2007
AUSTRIA
BENELUX REGION
FRANCE
GERMANY
ITALY
NORTH AMERICA
RUSSIA
SCANDINAVIA
SPAIN
SWITZERLAND
UKRAINE
UNITED KINGDOM

The Reliving the Petra Experience event organized by the Jordan Tourism Board in Petra on January 16th was a milestone in the development of the tourism product in Jordan (read detailed story in inside pages). It is sought that this event will be a continuous show in Petra for Jordanian and foreign visitors alike. The goal of the event is to give the visitor the look and feel of what it was like to live in Petra over 2000 years ago. Many ideas have developed since the first event that will enhance the experience tremendously. Along with the Roman Chariot Experience in Jerash, the Reliving the Petra Experience will greatly contribute to visitors enjoyment of their stay in the country. The new Jordan Heritage Foundation, soon to be announced, will carry the Petra event into the future as well as establish many similar events in a number of historic sites throughout Jordan.

We strongly believe that these efforts will play a major role in increasing the growth rate of visitors to Jordan and especially repeat visitors and diversifying the source markets for Jordan.

The JTB summary marketing plans have been made available to members on the JTB B2B site. The document is basically a road map of everything the JTB is planning for 2007 in all the major source markets. Members were invited to visit the JTB offices to view the detailed marketing plan if they wish. The document, if used efficiently by members, can greatly enhance JTB's international market position. Information such as exhibitions, road shows, available co-marketing activities, advertising campaigns are mentioned in those plans. Members are strongly encouraged to share the information with their partners in their markets.

Wishing you all a wonderful spring season,


Mazen Homoud
Managing Director.

Marketing Plans '07 Posted on the B2B Website
JTB Welcomes its New Representative
JTB Hosts Christian Orthodox Religious Leaders from Russia and Ukraine
JTB France Participates in Salon de la Plongée, Diving Exhibition
JTB France Participates in Bedouk
JTB Switzerland Participates in FESPO and FERIEN MESSE
Billboard Campaign to Launch for the GCC
Spanish Brochures Launched at FITUR
The New 7 Wonders World Tour Arrives to Jordan
Jameed Al Kaseeh Sponsor 100,000 Votes for Petra
Petra Appears in the Largest Journal in Chile
JTB Concludes its Marketing Research in Japan
Epiphany Day Celebrated at Bethany Beyond the Jordan
RJ and ADC Agree to Operate Two Daily Flights Between Aqaba and Amman
RJ Operates a Nonstop Service to Montreal Starting May 2007
Special Offer for Access from Spain
JTB NEWS
Marketing Plans '07 Posted on the B2B Website

The Jordan Tourism Board Summary Marketing Plans for 2007 have been made available to JTB members on the B2B site.
JTB Welcomes its New Representative

Aviareps Mangum, the Jordan Tourism Board's representation office in Austria has just hired Ms. Roman Weiss as JTB's new account manager in that office. Ms. Weiss has replaced Mr. Bernd Kaeffer.
JTB Hosts Christian Orthodox Religious Leaders from Russia and Ukraine

The Jordan Tourism Board hosted Christian Orthodox Religious leaders from Russia and Ukraine to promote Christian pilgrimage to Jordan. The group celebrated Bethany Day (the day when Jesus was baptized) which is the most important event of the Orthodox Church, at the Baptism site on the 19th of January, 2007.
JTB France Participates in Salon de la Plongée, Diving Exhibition

JTB France took part in Salon de la Plongée, a consumer diving show in Paris on 12-15th of January, 2007. JTB partnered with French tour operator to take part in this exhibition for the purpose of introducing Jordan to French scuba divers as a leisure and sport destination.
JTB France Participates in Bedouk

JTB France and five members took part in Bedouk, a specialized MICE trade show in Paris for the first time on 24th-25th of January, 2007.
JTB Switzerland Participates in FESPO and FERIEN MESSE

JTB Switzerland participated in FESPO, Zurich, a consumer travel fair, on the 25th-28th of January, 2007. FESPO is the largest travel fair in Switzerland and this year attracted 73,000 people in search of booking their next holiday. The Jordan Stand was set up in cooperation with Royal Jordanian and located in a strategic position where it received a significant number of interested visitors.

Billboard Campaign to Launch for the GCC

The JTB in collaboration with the Ministry of Tourism and Antiquities wrapped up a photo shoot for a permanent billboard campaign targeting Arabs from the GCC passing through Jordan.
Spanish Brochures Launched at FITUR

As part of the process of translating the new tourism brand collateral into different languages, the Jordan Tourism Board launched its new set of Spanish brochures just in time for FITUR.

7 WONDERS CAMPAIGN UPDATE
The New 7 Wonders World Tour Arrives to Jordan

Her Majesty Queen Rania Abdullah received Petra's official candidacy certificate to the final leg of the "New Seven Wonders of the World" competition. The certificate was presented by the founder of the project Mr. Bernard Weber during a "re-enactment of life in Petra" event organized by the Jordan Tourism Board in Petra on Tuesday, January 16, 2007.
Jameed Al Kaseeh Sponsor 100,000 Votes for Petra

Kasih Food Production Company - Jameed Al Kasih- donated 10,000 JOD to sponsor votes for Petra to support the Lost City's bid to become one of the New Seven Wonders of the World.>
Petra Appears in the Largest Journal in Chile
The JTB is proud to announce that its office in Spain has managed to get 'El Mercurio', the largest daily journal in Chile, to include the voting for Petra campaign in their on-line edition.

MARKETING INTELLIGENCE
JTB Concludes its Marketing Research in Japan

The Jordan Tourism Board concluded its marketing research in Japan in collaboration with the reputable Dutch Tourism Board. The study was instigated as part of JTB's initiative to expand its marketing activities to new potential markets, and the results for Japan were positive.

JORDAN HIGHLIGHTS
Epiphany Day Celebrated at Bethany Beyond the Jordan

On the banks of the Jordan River in this peaceful settlement - one of the most significant archaeological discoveries of the last century, identified as the biblical location where John the Baptist lived, preached and baptized - several thousand Christian faithful gathered on Friday, January 12 to commemorate the baptism of Jesus.
RJ and ADC Agree to Operate Two Daily Flights Between Aqaba and Amman

Royal Jordanian and the Aqaba Development Corporation (ADC), the central development corporation of the Aqaba Special Economic Zone (ASEZA) that includes King Hussein International Airport, signed an agreement to operate two daily flights between Aqaba and Queen Alia International Airport-Amman as of February 1, 2007.
RJ Operates a Nonstop Service to Montreal Starting May 2007

Royal Jordanian announced that it will resume operating a regular, non-stop flight between Amman and Montreal, Canada, starting May 25, 2007
Special Offer for Access from Spain

To support the flow of incoming tourists from one of Jordans major tourism source markets, Royal Jordanian Airlines has recently introduced a special promotional airfare for return trips from Madrid and Barcelona direct to Amman for 283 Euro.
For any comments or suggestions for this newsletter, please contact our editor: muna@VisitJordan.com
Tel: +962 6 5678444 (ext 114) - Fax: +962 6 5678295