Issue No. 7 - April 2007
AUSTRIA
BENELUX REGION
FRANCE
GERMANY
ITALY
NORTH AMERICA
RUSSIA
SCANDINAVIA
SPAIN
SWITZERLAND
UKRAINE
UNITED KINGDOM

March was one of the busiest months for the tourism sector and the JTB. During this month, the Jordan Tourism Board organized the participation of the sector in four major tourism exhibitions at ITB / Berlin, MITT / Moscow, TUR / Gothenburg, and UITT / Kiev. The initial feedback that was received from these exhibitions was very promising as Jordanian tour operators indicated a very positive turn in the market and much interest in our destination and the new products being offered. Initial results of the Petra survey that is conducted by the JTB on location are also supporting such claims. March also witnessed the hosting of several press trips from the United States, Germany and Austria as well as a number of familiarization trips for potential tour operators from several major source markets..

I would like to take this opportunity to once again shed light on the importance of JTB's monthly newsletter. As you may have already realized, the newsletter is an important new marketing tool administered by the JTB. It not only carries activities undertaken by the JTB, but also highlights important news and developments of the tourism sector in Jordan and other industries that have an impact on it. More importantly, each newsletter explains what marketing activities are coming up in each market for the coming two months.

This is meant to allow the industry, in Jordan and abroad, to build on the investments the JTB is making in those markets so as to build and unify marketing synergies to the largest possible degree. The newsletter is shared with not only JTB members, but also with a wide array of interested parties worldwide through our offices and JTB's ever growing databases. Even though the marketing activities are summarized, readers are strongly invited to contact the indicated marketing coordinator at JTB for more elaboration.

Wishing you all a wonderful spring season,


Mazen Homoud
Managing Director.

WEF's Travel & Tourism Competitiveness Report
JTB Participates in ITB
The JTB Participates at MITT
Jordan Participates in TUR
Jordan Participates in UITT
JTB at Visit Britain
aa New GCC Television Commercial
arow Russian Celebrity Director Visits Jordan
arow JTB Hosts Austrian and German VIP Press
arow JTB Holds IMEX Workshop
aa JTB Website Now Available in German
Arab Celebrities Vote for Petra
JTB Introduces a New Spin to the Campaign
Jordanian, Swiss Museums Sign Cooperation Agreement
GAM seeks to transform Amman into ‘Destination City’
JD250,000 Allocated for Furbishing, Equipping Lot’s Museum
Royal Jordanian Joins Oneworld
s 20.5% Increase in Numbers of Passengers RJ Transported in February 2007
v Long Lines at the Airport Replaced with a Swipe
s Le Méridien Hosts Starwood Middle Eastern Tourism Roadshow
JTB NEWS
WEF's Travel & Tourism Competitiveness Report

For the first time ever, a new and very important document has been produced by the World Economic Forum, similar to their famed World Investment Competitiveness Report.

JTB Participates in ITB

thumbThe Jordan Tourism Board participated in ITB Berlin, the biggest travel show in the world and the prime meeting place, marketplace and driving force behind the industry. The JTB stand was shared by 22 of its partners in a 430m² pavilion suspending 6 meters in height making it visible and attractive from a distance.

The JTB Participates at MITT

The Jordan Tourism Board participated at MITT Moscow on 21st -24 March, and shared the stand with fifteen of its partners including Royal Jordanian and ASEZA. The delegation was headed by the Minister of Tourism and Antiquities Mr. Osama Dabbas. This year Jordan's participation was met with great success and a record number of visitors and great interest in Jordan generated.

Jordan Participates in TUR

aThe Jordan Tourism Board, for the second year, participated at TUR, the main tourism exhibition for the Scandinavian countries that took place in Gothenburg, Sweden from March 22 to 25.


Jordan Participates in UITT

aThe JTB’s first time participation at UITT trade show in Kiev met great success when the JTB walked out with the ‘Best Tourism Board Award’.
JTB at Visit Britain

aIn its bid to continuously improve its marketing capabilities and competitive edge, in addition to increasing value to its members, the Jordan Tourism Board is continuing its path of gaining experience from the world’s top tourism marketing organizations.

.
New GCC Television Commercial

A local Jordanian company won JTB's tender to film, produce and edit a new television commercial for the GCC countries. The filming took place during the period of March 18 to 24 and covered several locations in Jordan including Aqaba, Petra, Dead Sea, Ma'in, and Wakalat Street, Amman hotels & restaurants, fun fairs, malls and much more.

a

Russian Celebrity Director Visits Jordan

The Jordan Tourism Board was very pleased to welcome Pavel Lungin, a renowned Russian film director to Jordan during the second week of March. Accompanied by a well known journalist Gennady Josefavichus, Mr. Lungin toured several sites in Jordan with special focus on the Dead Sea, Bethany Beyond the Jordan and Petra.
arow

JTB Hosts Austrian and German VIP Press

As part of its marketing activities, the JTB hosted VIP press trips from Austria and Germany, with participants representing some of the biggest daily newspapers, glossy magazines and other media venues on a press trip to Jordan.
arow

JTB Holds IMEX Workshop

aThe JTB held a workshop for its members informing them about the IMEX exhibition and how to best utilize its services.IMEX is a MICE specialized trade show that takes place on 17-19 of April in Frankfurt, Germany.
arow

JTB Website Now Available in German

The Jordan Tourism Board is glad to announce that its website is now available in German. The translation was launched just in time for ITB, and will soon be followed by more languages.
arow

7 WONDERS CAMPAIGN UPDATE
Arab Celebrities Vote for Petra

Sumaya AlKhashab

Renowned actors and celebrities from the Arab world gathered in Petra to show their support for the rose red city’s bid to become one of the New Wonders of the World, and to encourage all Arabs to vote.

JTB Introduces a New Spin to the Campaign

Abu MahjoobIn its ongoing strive for creativity the JTB partnered with the popular Abu Mahjoob agency to produce a creative ad with a patriotic flavor to encourage the public to vote for Petra.


JORDAN HIGHLIGHTS
Jordanian, Swiss Museums Sign Cooperation Agreement

Jordanian and Swiss museums signed a memorandum of understanding for enhancing cooperation and exchanging expertise.

GAM seeks to transform Amman into ‘Destination City’

The capital is not living up to its full potential as a tourist destination and must do more to enhance its cultural charm and spirit — this was the general consensus among city and tourism authorities convening on Monday March 12, 2007.

JD250,000 Allocated for Furbishing, Equipping Lot’s Museum

Construction work on Lot’s Museum at the Dead Sea is completed with experts now working on developing a unique exhibit for visitors before the end of the year.

Royal Jordanian Joins Oneworld

aRoyal Jordanian Airlines was welcomed on board oneworld®, the world’s leading quality global airline alliance, at a series of special celebration events in its Jordan home base.

20.5% Increase in Numbers of Passengers RJ Transported in February 2007

Royal Jordanian fleet transported 142,224 passengers in February 2007, marking a 20.5% increase over the number carried in the same month in 2006, when 118,000 passengers traveled aboard RJ.

empty
Long Lines at the Airport Replaced with a Swipe

Queen Alia International Airport introduced eight new electronic gates equipped to perform the incoming or outgoing traveling procedures in a matter of seconds through the simple entry of a special card which contains all the information on a passport.

123
Le Méridien Hosts Starwood Middle Eastern Tourism Roadshow

aLe Méridien Amman announced on March 19th, 2007 the launch of a regional Middle East roadshow organized by the Starwood Hotels & Resorts, the international mother company in charge of the Le Méridien brand all over the world.

123e
For any comments or suggestions for this newsletter, please contact our editor: muna@VisitJordan.com
Tel: +962 6 5678444 (ext 114) - Fax: +962 6 5678295