Issue No. 8 - May 2007
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UKRAINE
UNITED KINGDOM

Dear Members,

As we kick off this season, we have been glad to hear your positive feedback and are very happy at the positive increase in arrivals as our statistics and Petra survey shows. It’s been a busy beginning of what we hope to be a fruitful year for the tourism industry as a whole. We have been pleased with the interest in Jordan from the different markets and this has been very evident during our participation in the different shows..

JTB has been gearing up for the past month in preparation for the summer season and the arrivals from the Arab market which constitutes a high percentage of total arrivals making it our most important market. We have developed a new 30 second TV commercial as well as three 10 second ads which will run on several pan Arab channels starting from 28th April until end of June. This will also be accompanied by a print campaign in select weekly magazines as well as several daily pan Arab publications. Directives to facilitate border formalities have been put in place to ensure swift and easy entry for our visitors from the Gulf. We have also arranged to distribute a selection of promotional material on all planned summer activities in Jordan.

Wishing you all a wonderful spring season, and if you should need any further inforamtion on any of our activities please do not hesitate to ask me.

Sincerely yours,
Editor

HRH Prince Faisal Visits JTB
JTB Participates at IMEX
JTB Launches Campaign to Attract Gulf Visitors
JTB Launches Arabic Website and Visitor's Guide
JTB UK Affirms its Powerful Presence in Ireland
Tour Fair Seminar III, Barcelona Uses the JTB as a Model NTB in Developing Countries
aa Jordan Continues Commitment to Peace through Tourism as Sponsor of 4th IIPT African Conference
arow Jordan Tourism Board Hosts Representatives of the Mediterranean Broadcasting Media in Jordan to Vote for Petra
Fastlink Employees Support the National Campaign for Petra with 60 Thousand Votes
1 JTV Telethon Boosts Petra’s Bid to Become a New 7 Wonder
11 Interesting Initiatives to Promote Voting for Petra
The Association of Retired Servicemen Donate 50,000 votes in support of Petra
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q 2007 Witnesses a 21% Growth
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French TO’s Invited by JTB to attend the Jordanian Treasures Showcased in Paris
Airports de Paris Wins Jordan Airport Expansion Tender
IT Project to Enhance Tourism in Wadi Rum
Reduced Petra Entry Prices for Arabs
s Greek Officials Highlight Appeal of Kingdom's Religious Sites
JTB NEWS
HRH Prince Faisal Visits JTB

HRH Prince Faisal Bin Al Hussein visited the Jordan Tourism Board to attend a presentation delivered by the Managing Director on the new brand that has been developed for the tourism sector, and the activities undertaken by the JTB abroad in branding and marketing the country as a boutique destination.

JTB Participates at IMEX

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Jordan became the top MICE destination on the agenda of hosted buyers attending the IMEX specialized large scale trade show.  JTB had a successful participation in the show where the stand was visited by a good number of potential buyers that left the stand fascinated by Jordan and looking forward to holding their next event there.

JTB Launches Campaign to Attract Gulf Visitors

As part of its efforts in boosting the number of Arab Gulf tourists, constituting of 17.8% of total incoming tourists in 2006, the Jordan Tourism Board launched a two-month promotional campaign throughout the Gulf region.

JTB Launches Arabic Website and Visitor's Guide

aThe Jordan Tourism Board launched a marketing plan for the GCC under the slogan "Marhabakom" (welcome) which will continue until mid July with the aim of promoting Jordan as a tourist destination in the GCC.  Jordan relies heavily on Arab visitors, who make up 60% of overnight visitors to the country. 


JTB UK Affirms its Powerful Presence in Ireland

aJTB UK visited Dublin for a sales mission and press promotion. Twenty people including tour operators, press and the Jordan Honorary Consul attended the dinner at Eden Restaurant. Prior to the event JTB UK visited new and existing tour operators in Dublin to promote the country and highlight plans for  promotion in Ireland.

Tour Fair Seminar III, Barcelona Uses the JTB as a Model NTB in Developing Countries

aJordan Tourism Board Marketing Coordinators, Miss Elina Taji and Mr. Saed Zawaideh were nominated by CBI (Dutch Centre for the Promotion of Imports from Developing Countries) to participate in the Tour Fair Seminar III that took place in Barcelona 16-20/4/2007.

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Jordan Continues Commitment to Peace through Tourism as Sponsor of 4th IIPT African Conference

IIPT President, Louis D’Amore announced on the 17th of April that the Hashemite Kingdom of Jordan continues its support and commitment to “Building a Culture of Peace through Tourism” as a sponsor of the 4th IIPT African Conference being held in Uganda May 20 to 25, 2007 under the patronage of His Excellency Yoweri Kaguta Museveni, President, Republic of Uganda.
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Jordan Tourism Board Hosts Representatives of the Mediterranean Broadcasting Media in Jordan to Vote for Petra

The Jordan Tourism Board hosted participants in the 14th Broadcast Media Conference of Mediterranean countries (COPERM), organized by Jordan Radio and Television Corporation, on a tour of Petra as part of its efforts in supporting the voting campaign in favor of the city. 
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7 WONDERS CAMPAIGN UPDATE
Fastlink Employees Support the National Campaign for Petra with 60 Thousand Votes

Sumaya AlKhashab

As part of the private sector’s involvement and support of Petra’s bid to become one of the New 7 Wonders of the World, and as part of the telecommunications companies' ongoing support in particular, Fastlink issued two million prepaid scratch cards, designed specifically for the campaign to encourage subscribers to vote.

JTV Telethon Boosts Petra’s Bid to Become a New 7 Wonder

More than 10,000 people gathered in front of the Treasury in the ancient city of Petra on Friday 27th April to watch a live telethon aired by Jordan Television to support the city’s bid to become one of the New 7 Wonders of the world.

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Interesting Initiatives to Promote Voting for Petra

Play 99.6 FM produced wish bracelets in cooperation with the JTB to support the voting for Petra campaign. The proceeds will be collected and converted into direct votes for Petra. Play 99.6 FM has been very active in promoting the campaign through their various radio programs and website.

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The Association of Retired Servicemen Donate 50,000 votes in support of Petra

As part of a nationwide campaign aimed at placing the ancient city of Petra on the international tourism map and to rally support for the city to become one of the modern wonders of the world, the Association of Retired Servicemen have donated 50,000 votes for the campaign using the Fastlink network.

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MARKETING INTELLIGENCE a
2007 Witnesses a 21% Growth

The JTB published its quarterly report on the Petra Statistics on its B2B website. Data collected shows that there is an increase of 21% in the number of the visitors of Petra during the first three months of 2007 compared to the same period of 2006.
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JORDAN HIGHLIGHTS
French TO’s Invited by JTB to attend the Jordanian Treasures Showcased in Paris

Sumaya AlKhashabFrench top tour operators invited by JTB to attend as Her Majesty Queen Rania acted as patron at “The Night of Jordanian Treasures” in Paris, and met with several UNESCO Goodwill Ambassadors on the occasion of their annual meeting.

Airports de Paris Wins Jordan Airport Expansion Tender

Airports de Paris won the tender for the expansion of Queen Alia International Airport, the government announced. The project is estimated at around JD300 million to upgrade the airport's terminals and passenger facilities.

IT Project to Enhance Tourism in Wadi Rum

A one-year project designed to serve as a business incubator and develop IT capabilities of local communities in the Wadi Rum area was officially launched by the USAID/Jordan Tourism Development Project (Siyaha), the Aqaba Special Economic Zone Authority (ASEZA) and the Wadi Rum Protected Area management.

Reduced Petra Entry Prices for Arabs

Arab and Gulf nationals, visiting the Kingdom this summer, will be able to enjoy the country's vast range of historical and tourist attractions paying the same entry fee as Jordanians.

Greek Officials Highlight Appeal of Kingdom's Religious Sites

Greek officials highlighted the Kingdom's appeal as a destination for pilgrims from their country, and called for stepping up promotion of its religious and biblical sites in Greece.

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For any comments or suggestions for this newsletter, please contact our editor: muna@VisitJordan.com
Tel: +962 6 5678444 (ext 114) - Fax: +962 6 5678295