DUBAI - Jordan is participating in the Arabian Travel Market (ATM) held in Dubai from September 14 to 17, showcasing its offering through a national pavilion organized by the Jordan Tourism Board (JTB).

The Jordanian delegation includes representatives from the Jordanian Consulate in Dubai, local tour operators, hotels, the Aqaba Special Economic Zone Authority (ASEZA), and Royal Jordanian Airlines.

The participation aims to strengthen Jordan’s standing on the regional and global tourism maps, promote the Kingdom’s diverse attractions and experiences, and forge new partnerships with travel agencies, the aviation sector, and Gulf markets.

During the four-day event, the delegation will hold B2B meetings with global tourism industry representatives to explore opportunities for increasing visitor arrivals, with a strong focus on attracting Gulf family tourism.

The strategy highlights Jordan's distinct tourism diversity and targets aggressive marketing across key regional and international markets to drive inbound travel and enhance the competitiveness of the Kingdom's tourism sector.