A new Royal Jordanian Airlines (RJ) campaign to attract tourists to Jordan has been launched.       

The campaign, organized with the support of the Jordan Tourism Board and the U.S. government, through the U.S. Agency for International Development (USAID), is designed to revive inbound tourism to Jordan. Potential travelers from 43 cities in 31 countries served by direct flights to Amman will be targeted in the campaign. The campaign also includes special offers by partner hotels to further encourage travelers to book. 

“Royal Jordanian's promotional campaign invites travelers to discover the timeless beauty and richness of Jordan,” said Karime Makhlouf, Chief Commercial Officer at Royal Jordanian. “We're excited to offer competitive fares that make exploring our country more accessible than ever in line with our new tourism strategy to increase tourism into Jordan.” 

“In addition to our attractive pricing, we've partnered with selected hotels across Jordan to provide exclusive rates, allowing visitors to experience the warmth of Jordanian hospitality at great value,” Makhlouf added. “Whether you're drawn to the ancient wonders of Petra, the serene shores of the Dead Sea, or the vibrant streets of Amman, there's never been a better time to create unforgettable memories in Jordan.” 

“Our collaborative efforts, including this campaign, showcase Jordan’s united front in revitalizing tourism and welcoming visitors back to our incredible country,” said Dr. Abdelrazzaq Arabiyat, Managing Director at Jordan Tourism Board. “We're not just telling the world that Jordan is open for business, we're demonstrating why now is an ideal time to experience our rich culture, stunning landscapes and warm hospitality. By working closely with our tourism partners, we're committed to not only rebuilding the sector but elevating Jordan's status as a must-visit destination that truly offers something for everyone.”

“RJ’s campaign will make people around the world add Jordan to their lists of ‘must-see’ destinations,” said USAID Mission Director Leslie Reed. “We are excited that more tourists will get to experience for themselves the wonders of Jordan. And, when there are more tourists, there are more customers for Jordan’s small businesses and more jobs for Jordanians.” 

The campaign will underscore that Jordan is a safe destination, highlight Jordan’s world-class tourism attractions, and promote upcoming events that will provide tourists unique experiences throughout Jordan. This initiative will help efforts to fast-track tourism recovery, and to re-establish Jordan as one of the world’s top tourism destinations.